Nintendo producer Takeshi Tezuka has explained why the company chose to time delay some of the content creation tools in Super Mario Maker. Tezuka says that they simply decided that unlocking too many of the tools at the start of the game would lead some players to feel overwhelmed with all the items at their disposal. They thought that gradually unlocking them would be a better idea.
“This decision was part of our basic policy. We wanted the rewards to increase as you became more familiar with the game and to look forward to what would unlock the next day,” he says. “From our testing, we learned that if too much was available all at once then many players weren’t sure what they should do and didn’t have as much fun with the game. However, I do understand the feeling of wanting to unlock things earlier.”