Australian news publication WAtoday has published an article looking at what they believe to have gone wrong with Pokémon GO. The game was a surprise smash hit when it launched in July and seemed to attract users from all over the world. Fast forward to today and the game’s daily users, daily revenue and daily downloads are now in decline. With this in mind it’s now being referred to in the media as Pokémon Gone and a fad. You can read the publications insightful thoughts at the link here.