Nintendo Switch

Wall Street Journal: Nintendo Switch Fails To Impress Investors But Surprises Unannounced

While most of the world was left excited after the unveiling of the Nintendo Switch yesterday, it seems as though investors simply shrugged off the announcement. Nintendo stock price fell 6.5%. Investors simply said that there weren’t enough surprises in the announcement to warrant immediate hype. However, a Nintendo spokesperson said “We haven’t shown everything,” meaning there are some surprises up the company’s sleeve.



    1. Yeah, pretty much. But since I’ve never invested my money in anything during my life, I don’t really know why investors always act like that.

        1. Actually it’s because they know how the market works…. The WiiU was a catastrophic failure for Nintendo so investors absolutely should be leery.

            1. Anything that looks to be profitable. I bought stock in Nintendo back when it was $17-$18, and sold it after Pokémon Go released. Made a decent profit. Currently I have stock in tech security, medical supply, and 2 beverage companies. I also have a bit of money sitting in my account. I’m looking for another company to get into.

      1. They do it to push companies, and earn more. It’s like playing poker, you gotta to put on your “poker” face. Nintendo isn’t their only chips. They move their chips around.

    2. Yeah. The general rule for this kind of thing is to buy when news is announced and sell just before the news is released. This is especially true for Nintendo because they like to innovate. Investors can never be certain of how well the public will receive new concepts until they see actual numbers.

  1. Got to side with the investors here. At first glance NS looks good, but it does indeed hit the predicted problems of hybrids: they aren’t doing anything really well. It’s not a good home console (it barely is one), it’s not very portable for a portable console (just imagine lugging around the Wii U pad). It could still find a sizable audience though, it does have unique use-cases and appeal, but I fear it will drive much of the remaining portable enthusiasts to mobile, and many of those wanting a Nintendo home console, to other platforms. Unsurprisingly, it will most likely come down to games.

    1. After reading your comment, I share your concerns about the Switch. There is indeed a trend that has been happening a while already: people migrating to mobile gaming. I really don’t like mobile gaming, and even handheld gaming has burned me out this generation. I really want a “hard” Nintendo home console, and, while I’m still on the fence, I see potential in order to Nintendo deliver it, specially by the fact that 3rd parties are on the boat — at least, this is my impression so far. So, while there’s life, there’s hope. I really hope the Switch can switch the game in favor of Nintendo.

      1. I’m cautiously optimistic, but I think if Nintendo had opted to approach this system as a social gaming console first and not a mobile gaming console as well, then its odds of succeeding would be much higher as a result. I commend Nintendo for playing to its own strengths, but this system is trying to be too many things at once, and again suffers from being underpowered compared to the competition. Nintendo continues to underestimate the importance of third party support, and it isn’t going to get it with a system that can’t hold its own against the XB1/PS4.

        1. Why do you automatically assume the console is underpowered? We don’t have any official specs yet. Also, how can you say that Nintendo is underestimating the importance of 3rd party support when they made a point of listing their current 3rd party supporters on their website.

        2. Maybe the Switch is not that underpowered. Perhaps those rumors pointing that it is on par with the Xbox One are not truly correct. Who knows…? But I see where your concerns come from. The Wii and the Wii U have suffered from this problem. And Nintendo does not seem to care about horsepower at all. But… Actually, I see the problem from a different perspective: it has nothing to do with power, but it has something to do with money hat. We know that Nintendo does not money hat thirdies. Or, at least, didn’t used to. My meaning is, if Nintendo adjusts their current policies with regard to third party support, it is likely that the Switch will attract much more third party support when compared to its predecessors.

    2. While the investors are making a good decision remaining cautious, I don’t quite agree with your statements. I don’t see how you can say the Switch is not a good home console when we know basically nothing about its operating system, user interface, extra features, or full specs.

      It shouldn’t be much of a problem to transport. It’s no bigger than a tablet and people carry those around. I agree that your average Joe walking down the street won’t be carrying this; but college and high school students, people traveling, and basically anybody else carrying a bag with them shouldn’t have a problem transporting this.

      I think that this has potential to attract mobile gamers to the console space. I’ve said before that if it is possible to bring mobile gamers to consoles, Nintendo is the most well-equipped to make it happen. They just have to play it right. This thing is basically a tablet. If the Switch is wi-if capable, can utilize Netflix, Hulu, YouTube, etc., and can browse the internet in addition to playing high quality games, this should appeal to a lot of people. Furthermore, if this thing is capable of downloading apps via some kind of App Store (I know this is EXTREMELY unlikely), there is nothing about this that would be unappealing to your average tablet user.

      Like I said, Nintendo just has to play it right. I think we’ll know for sure as soon as we see Nintendo’s marketing strategy and what audiences they target with it.

      1. Another side of it is, people don’t always need to have a portable device going out and about with them. The Wii U’s best feature was that you didn’t have to stare at the tv to play the highest visual quality Nintendo games. The problem with the Wii U however was that you couldn’t take it very far from the television because the game did not reside in the gamepad. My daughter and wife love playing games on the game pad alone, and to play games in bed is pretty awesome, especially with the screen right in front of you because, let’s face it, a small tablet at arms length or less is actually bigger than a 32-40″ screen 8-10 ft away… So the “take it anywhere” aspect is more than just running around town with it, it is the freedom right around your house. Hell, you don’t even need a tv at all to play home console games, and a lot of people I know simply don’t have tvs.

        I am actually surprised by the two comments above, especially after what we basically were given was a teaser trailer.

      2. While OP’s post has a lot of merit, I think the fact that the Nintendo ecosystem being fractured for so long and now getting united in a hybrid, combined with the signup of about twice as many game producers this go-around, may be what it needs to get the game aspect going. Producers can now appeal to the entirety of the Nintendo fanbase with one platform instead of two, which alone I think may be a driving factor to flock to the system as long as the specs are decent. Plus the folks who are buying it for x or y first party won’t be locked out of y or x, like with Zelda or Pokemon, and that will continue to encourage sales since you get the full Nintendo experience just by buying one unit. Which will feed the 3rd party devs more given time because there’ll be a good base to market to.

        I’m very optimistic and I think this is what Nintendo needed, just needs a) good specs and b) a little time.

    3. I’m reading your comment, and I can’t help but think you’re a little misinformed. Nintendo stated yesterday in press after the reveal that the Switch is firstly a mostly a HOME console. So no, it’s not replacing your 3DS. It’s just giving your console added mobility. Like the HORI screen that attaches to a PS4, making that essentially a portable device. The investors would know this and not take that into account, as Nintendo stated the 3DS line will continue. So I don’t think it’s going to push people to mobile. Also there are gamers who just won’t go to mobile, no matter how one device from one company could potentially be.

  2. ||The Titan logic, whenever most warriors see failure, they see success and vice versa, meaning that Switch will destroy their minds completely and become a success by default, they keep forgetting about generation 8 of Pokemon…||

  3. Investors… ¬¬

    I liked the Nintendo Sandwich (!) a lot, to be honest. I also enjoyed the fact that kids showing a forced, unnaturally joy when playing the console were completely absent from the release video showed off yesterday. Focusing on young adults — the actual real Nintendo fan base — is the way to go.

    And of course Nintendo did not show everything. We have yet to see how is the OS, a more detailed native gameplay, the titles in the pipeline, etc.

  4. In all honesty, if you’re a market trader, you’ll see an immediate rise and then decline when announcements are made. The real growth is the time leading up to release of products and thereafter. I don’t fault the WSJ on their report, this was a 3 minute preview announcement, Nintendo hasn’t gone all in yet and we still don’t really have a clue what’s in their hand.

  5. It begins.

    Really the main important issue to me is going to see if the 3rd party support is going to actually back up what’s been said/shown.

    Skyrim for instance, after reading the statement I feel that it’ll come to Switch, but Bethesda wants to announce it on they’re own terms. If it didn’t? Riot.

      1. For the sake of positivity, I hope you’re right. Nintendo has been ultra shy in the sharing of information this gen around, and I get it. But at this point I don’t think they have anything to worry about from the other companies.

  6. “GRUNTILDA” The investors are aacting like a.little b****, knowing gooden will.the Switch is a hit. Now if you dont mind, I need to fed my Camel before he has a fit.

  7. Don’t know how anyone could have looked at this 3 min trailer negatively. It’s a home console with the option to take it with you on the go. This is Nintendo finally listening to their fans and some still aren’t pleased. If you ask me this is innovative and smart to steer into this direction.

    1. These investors aren’t gamers therefore they are incapable of coming up with any ideas of their own to sell to the consumer, which why they invest in other companies to do the work for them. When those cowards get a little nervous they tend to back out of deals.
      Now watch, soon as the NS start selling like hotcakes next year, these same clowns will be back on Nintendo’s nutsack, lying about how they knew it would be successful, but in reality they were banking on the NS to flop.
      This is why I can’t stand investors, I mean I was skeptical as well, but after seeing that, knowing they haven’t even revealed everything the NS can do, I betting it will sellout day one, hell it may sell better than the Wii.

      Now if they allow backwards compatibilty with ds and 3ds games then it’s over, every 3ds owner will jump on the NS day one, no questions asked, especially if they have a large 3ds collection.

      1. That’s a rather harsh assessment of stock investors. You have to realize that investment is a gamble. It’s easy for gamers to simply jump on board and say the Switch will be successful. Investors don’t have that luxury. They’re betting real money here. They have to be cautious, especially since we don’t even know anything about the actual hardware yet (OS, UI, specs, etc.). Judging a product based on a 3 minute introduction video is not a good idea. The Switch looks like an interesting concept at a glance, but there is absolutely no guarantee that it will be a success. You’ll see what investors really think as soon as Nintendo reveals the launch lineup, hardware specs, price point, and marketing campaign.

  8. Am I the only one who feel as if the NS is a spiritual successor to the PS Vita? Every time I look at the handheld portion I feel like I’m staring at a new Vita, in a good way. Now if the NS begin to get 3rd party games from the same 3rd party companies that make games for the vita, but on more powerful hardware, it will be a dream come true:D I see this happening next year.

  9. investors know nothing of gaming, they only know $$$$$ which is all they care about, that is fine but to a certain point, they should care about gaming and be a gamer, even if its just being a casual gamer playing only mario or nba games.

  10. What is it with investors?! I don’t think they really care about anybody except themselves anymore. As long as they’re raking in the readies as much as they can, nothing else will ever matter to to them. It’s a shame that this is what the world has come to.

  11. So pretty much the lack of a full exclusive game reveal is what they didn’t like, which is fair. I mean the major strike against the Wii U in the beginning was that there weren’t enough high-profile games.

  12. Hey folks, a common investment strategy is always “buy on the hype, sell on the news”. Investors were just cashing in on the reveal. Chill out.

  13. Really all we know is that it’s a new console with portability and a very DreamCast like controller. There’s a few other minor details sprinkled in, such as games going back to cartridge, but overall it didn’t tell you a lot about it. If they had revealed more the investors may have felt more confident but I’d think the fact third-party developers that previously didn’t support Nintendo platforms are supporting Nintendo Switch should say something. It’d be nice if they’d just reveal this console completely.

  14. I wouldn’t be surprised if this drop is also because of what that one guy said about there will be no new news about the NX for the rest of 2016.

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