Nvidia has traditionally only worked on the PC gaming market, but soon after the Switch reveal it was announced that they were powering Nintendo’s upcoming console. In a recent interview with VenureBeat, Nvidia’s CEO was asked why they decided to support the Switch. It seems their CEO has nothing but praise for the console, saying that they are only working with Nintendo because they believe the system is “ground-breaking”. It’s really exciting hearing such good things about the Switch, Nvidia claiming that the console’s form factor really inspires them. While you can read the whole interview here, check out his Nintendo related comments below.
VB: There was a day when it seemed like you were happy with just serving the PC gaming market. The console was a less attractive market. I wonder why you guys went after the Nintendo Switch, and how you accomplished that.
Huang: We’re dedicated to the gaming market and always have been. Some parts of the market, we just weren’t prepared to serve them. I was fairly open about how, when this current generation of consoles was being considered, we didn’t have x86 CPUs. We weren’t in contention for any of those. However, the other factor is whether we could really make a contribution or not. If a particular game console doesn’t require our special skills, what we can uniquely bring, then it’s a commodity business that may not be suited for us.
In the case of Switch, it was such a ground-breaking design. Performance matters, because games are built on great performance, but form factor and energy efficiency matter incredibly, because they want to build something that’s portable and transformable. The type of gameplay they want to enable is like nothing the world has so far. It’s a scenario where two great engineering teams, working with their creative teams, needed to hunker down. Several hundred engineering years went into building this new console. It’s the type of project that really inspires us, gets us excited. It’s a classic win-win.