Breath of the Wild is certainly the Switch’s biggest game at the moment, so unsurprisingly the majority of Switch owners have picked up the game. According to a GameStop executive, Zelda’s attach rate is practically one-to-one. This means that nearly everyone who bought the console also owns Breath of the Wild. This is certainly good news for Nintendo, their big game attracting many people to their new console.
“The other thing is, every game that’s out there, to have over a five and a half attach rate to this, signifies that a lot of people are finding this a great platform and they’re picking up any games that they can. I mean, we have almost a one-to-one attach of Zelda.”