Nintendo is well-known for doing things a little differently and it’s fair to say that this year has been a good year for Nintendo so far. Zelda: Breath Of The Wild helped to make the Switch launch back in March a resounding success and with the recently released Super Mario Odyssey, the Switch consumer base is growing rapidly. Tech Crunch got to speak with Reggie Fils-Aime recently where he spoke about how Nintendo takes risks and the fortunate development timings of Zelda: Breath Of The Wild.
“We were fortunate that Legend of Zelda Breath of the Wild was far along in its development. It could be that anchor title from a day-one launch perspective. And then to have Super Mario Odyssey as the key game going into the holiday. It was, on one hand, quite well planned. But the other piece is that it always comes down to the development schedule.”
On Nintendo taking risks:
“We are a company that always takes chances. We are fortunate in that often times those chances and risks win in the marketplace, but sometimes they don’t. But at its heart, we believe in differentiated experiences.”