The latest gaming industry television ad spending data has been released. This data applies for the month of July 2018. Nintendo was the #1 provider of gaming industry television ad spending in July. 31.7% of July’s gaming television ad spending came from Nintendo. Sony and Microsoft did not make an appearance in this month’s Top 5 gaming ad spending chart.
According to VentureBeat, “Nintendo had an estimated spend of $5.8 million on 14 spots that ran over 3,100 times, generating 399.7 million impressions. ‘Mario Tennis Aces: Swing Into Action’ had the biggest budget (est. $1.2 million). As usual, Nintendo prioritized reaching a family-friendly audience with top spend across networks such as Nick Toons, Nick, and Cartoon Network, and during shows including The Loud House, SpongeBob SquarePants, and Bunsen Is a Beast!”. Here’s the chart data: