Sony has received a reasonable amount of backlash recently with its censorship of certain Japanese titles. Nintendo on the other hand has been fairly unconcerned about the issue. Speaking during the shareholders meeting, the company said that they will leave the decision down to the various ratings boards across the world to determine the adequate age rating for third party video games. Here’s Nintendo president Shuntaro Furukawa’s response:
Nintendo, as do 3rd-parties and their software, applies for an objective rating from 3rd-party organizations prior to release. If platform-holding companies choose arbitrarily, the diversity and fairness in game software would be significantly inhibited. We provide parental controls that can be used to apply limits.