Nintendo Switch

NPD: “The Nintendo Switch was again the best-selling hardware platform of August”

As always, The NPD Group’s report isn’t limited to just video gaming software. We also get information on the sales of video gaming hardware. Overall, video gaming hardware isn’t doing too good. The gaming industry is still in the process of preparation for a new generation of consoles, and sales for Sony and Microsoft’s aging consoles have decreased because of this. According to NPD analyst Mat Piscatella, “hardware spending in August 2019 fell 22% when compared to a year ago, to $167,000,000. Year-to-date hardware spending has declined 21% versus year ago, to $1,600,000,000. Total August 2019 spending on accessories and game cards declined 6% when compared to a year ago, to $242,000,000. Year-to-date sales of accessories and game cards have fallen 2% when compared to a year ago, to $2,300,000,000”.

It is not all bad news, though. Sony and Microsoft are waiting for 2020 to release their next consoles, so it has allowed 2019 to be mainly the year of Nintendo. The Nintendo Switch is still young, it is still successful and it still has momentum and sales potential. Because of this, Nintendo has had yet another successful month. Piscatella said that “Nintendo Switch was again the best-selling hardware platform of August and remains the best-selling platform of 2019. Nintendo Switch is the only platform with sales gains both in August as well as year to date”.

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4 comments

  1. Nintendo is doing well, but once the PS5 and Xbox Scarlett are released, I believe they might have some tougher competition despite going down the blue ocean. I feel if Nintendo wants to remain the top dogs, they need to release a new Switch that has similar performance to the Xbox Scarlett (Which is said to be more about frame rates than graphics) and incorporate faster loading times.

    I wouldn’t mind see a Nintendo Switch+ that has like 8GB LPDDR4 RAM and a GPU similar to the RTX 2050, which I think will be good enough for 1080p gameplay

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