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Mario Kart Tour has achieved over $200 million in player-spending and 200 million installs since its launch

Data analytics firm Sensor Tower is reporting this afternoon that the mobile entry of the beloved Mario Kart series has made over $200 million with regards to in-game player spending. Mario Kart Tour, which is free-to-play, reached 100 million downloads during the first 11 days of being available on the App Store and Google Play Store and at that time the karting title had generated $17.8 million in revenue. The title has been downloaded the most on Google Play, however, Apple’s App Store has generated a higher share of revenue.

“While Mario Kart Tour has not been able to saustain the highs of its big launch, it has maintained a fairly consistent revenue stream, generating $7.7 million on average per month globally over the last year. The title is an example of the power of big IP in generating launch buzz, particularly important with the looming IDFA changes.”

 Sensor Tower’s EMEA mobile insights strategist Craig Chapple


5 thoughts on “Mario Kart Tour has achieved over $200 million in player-spending and 200 million installs since its launch”

  1. That means it averages a $1per person. Which in the mobile market isn’t very good. Maybe this will show investors that the mobile market isn’t what it seems, especially now a days.

    1. @lucky bunny that’s not how averaging works……unless your comment was sarcastic. $1 doesn’t get you anything in gacha games, and not everyone is using money. The lowest average cost of items in Gacha Games is $5, so again $1-$4 gets you nothing, so everyone can’t average at $1 per person. If Fire Emblem Heroes generated $200 Million in a month, and has 200 million players, that doesn’t mean each player spent an average of $1. It means there’s a Minority percentage of players that don’t spend any money, a Majority percentage of players that spend a reasonable amount of money every few days/weeks/months, and a Minority percentage of players that spend large amounts of money (aka the Whales). If I had to guess the percentage Ratio, I’d say it’s probably somewhere around 20/50/30

  2. It’s a bummer Nintendo puts any time into this greedy garbage instead of the next true Mario Kart entry. I’m starting to think we won’t even get MK9 on this current console.

    Spare me the nuance of how 8 Deluxe is recent. The game is almost 7 years old now.

    1. +theotherother1
      Honestly I really think Nintendo made a bad call not supporting MK8D especially since base MK8D was actually a good buy if you missed out on the original version. And considering it’s, ironically, the best selling game on the system, adding DLC to it would make a massive amount of sense especially since there’s still characters from past games missing like Funky Kong and Birdo.

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