At CES 2024, an unexpected and somewhat unsettling appearance stole the spotlight as an AI-powered hologram of Nintendo’s iconic mascot, Mario, took center stage. The hologram, created by Proto Hologram, was showcased within large box-like structures designed for interactive conversations. However, the unlicensed and unofficial nature of this creation has now been admitted by Proto Hologram. Surprisingly, the Mario hologram was initially intended as part of a collaboration with the American Association of Retired Persons (AARP), an advocacy group for individuals over the age of 50. The aim was to demonstrate how AI holograms could potentially combat loneliness in the elderly. The choice of Mario and the execution of the hologram, featuring a poorly-voiced and dead-eyed 3D model, raised eyebrows and left many questioning the unconventional approach.
Footage from CES attendees revealed the stiff animation of the plumber, responding with generic answers and rough lip movements, accompanied by a robotic voice. As the footage gained traction on social media, Proto Hologram responded to the inquiries, emphasizing that the AI hologram was an unfinished proof of concept tested for a client, not intended for commercial release. Importantly, both AARP and Nintendo were disassociated from the inadvertent showcasing.
Well Nintendo gonna sue them for sure
Nintendo ninjas inbound
I’m trying to see how this got pass the board meeting and approved, ai doesn’t essentially mean free to steal.
This is what happens when you fire Charles Martinet.
Whoever thought this was a good idea for the show floor needs a swift kick in the …
That right arm……..
But yeah, AI is NOT ready for meet-and-greets, especially when it comes to big name genre-defining mascots.
The last vibe you want a flagship character to give is “bootleg and wrong”.
Cursed
This is actually hilarious lol
I like Mario series! It’s great drive mad 3
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This AI-powered Mario hologram is truly fascinating! How do you think this technology could shape our understanding of character interaction in gaming? Are there potential ethical considerations we should be aware of?