The International Olympic Committee (IOC) and SEGA have unveiled their first co-branded merchandise collection, bringing together the two symbols of movement, perseverance and excellence for a special-edition collection, launched in honour of Olympic Day and Sonic the Hedgehog’s 35th anniversary on 23 June.
The Sonic x Olympic collection features a specially crafted graphic uniting the Olympic rings and Sonic the Hedgehog and friends, with Let’s Move – the IOC’s global sports participation initiative and the theme of Olympic Day. Five unique and colourful T-shirt and hoodie designs have been created, each featuring Sonic the Hedgehog, Tails, Knuckles, Amy and Shadow trying out the Olympic sports of basketball, skateboarding, weightlifting, tennis and football.
Olympic Day is celebrated annually to mark the founding of the modern Olympic Games in 1894, and this year carries a simple message: You Can Do This, to inspire and empower young people to take that first step – reminding them that feeling awkward, imperfect or uncertain is normal, one session is all it takes start, and with each movement self-belief will grow. Confident, determined and known for his speed, Sonic embodies the spirit of Olympic Day – which also coincides with his 35th anniversary this 23 June.
This is the first release in the multi-year licensing framework between the IOC and SEGA CORPORATION, to appoint licensees to launch a co-branded merchandising programme bringing together the Olympic rings and Sonic the Hedgehog in uniquely crafted designs and highlighting shared values including friendship, excellence and respect. The agreement forms part of the IOC’s Global Licensing Strategy, which aims to connect fans with the Olympic brand throughout the year through official licensed products.
The Sonic x Olympic collection is available now at the Olympic Shop.
– SEGA
Does this confirm that we are getting another Mario and sonic game?
Most likely not, I feel like SEGA doesn’t wants to spend the resources to make those games anymore and would rather do their own SEGA Olympics game. That way it isn’t limited to just Nintendo systems
I really hope so. It was crazy for the Olympics to have ended their contract in order to push NFTs and mobile games. Maybe with the Switch 2’s success and stuff like this they’d be open to renewing their deal. I’m sure it’d be Sega facilitating thing and they seem down.
Sadly we are not I’m afraid because the Olympic Committee made another deal and they chose not to renew the license between Nintendo and SEGA to produce another Olympic video games, in favor of a new partnership with nWay from another company. So won’t be getting a game like this again. Its officially over.
Man that’s awful. I hope there’s still hope for eventually. Otherwise this will be the only generation without a Mario & Sonic since its inception… Wii, DS, 3DS, Wii U, Switch 1 all had them
silence fat whore, nobody cares what an object has to say
Bro thinks he is a edge lord that can trigger people. Sickr will delete your comment.
The guy needs to leave and get banned.
Yes and the Switch 2 does not sadly.
The SEGA articles will continue until morale improves
😂
Man the mental Illness in these comment sections never ceases to amaze me.
Now, where is the hot Blaze and Rouge shirts?