CNN Money writer JP Mangalindan made a list of ‘three things Nintendo must do to survive,’ which was published today. Mangalindan began his article by saying, the tired line, “Nintendo is in trouble.” Although Nintendo said earlier this week that it has no current plans to give the Wii U a price-cut, Madigan says the company should obviously lower the console’s price.
Mangalindan’s second point is that Nintendo should upgrade the Wii U console’s firmware to shorten loading times, even though Nintendo said last month that it will release two system updates to speed up its newest console’s loading times between opening and closing applications. Mangalindan’s third and final point, that Nintendo should accelerate game development, comes after Nintendo announced, during the last Wii U-focused Nintendo Direct presentation, that multiple Wii U games will be revealed and released throughout the year.
FORTUNE — Nintendo is in trouble.
The long-respected video game company announced earlier this week that sales of its newest home console, the Wii U, were lower than anticipated, with just 3.06 million units sold. Last October, the company had said it expected to sell nearly 5.5 million machines through the end of March, but now that number has been downgraded to 4 million. Software sales fared better: 11 million games sold through the end of last year, though Nintendo also scaled back its expectations there, from 24 million to 16 million sold through March.