Japanese publication The Nikkei recently had the opportunity to chat to The Pokemon Company president Tsunekazu Ishihara. Ishihara was questioned about the runaway success of Pokémon GO and was asked four reasons why he believes the application turned into the worldwide phenomenon it has become. Here’s his straightforward answers:
- Firstly, it is a cross-generational success.
- Secondly, social networking sites, such as Facebook and Twitter, played a key role in making Pokemon Go a global success.
- Third, the rise of unicorns cannot be ignored. These are startups valued at $1 billion or more. Niantic, the game’s co-developer, which was spun off from Google, is one such company.
- Lastly, advancements in information technology have greatly contributed.
Advancements in Information Technology? We’re living the future already!
But how does the game actually make tangible cash just by the Micro-transactions alone ?
I’ve been wondering the same thing… There’s no way that many people are putting money into buying Pokeballs, when it’s so easy to play fairly or even hack. It’s ad-free too, so I don’t know where all the money comes from
75 million out of the 500 million gamers, payed 600 million dollars worth of micro-transactions. Probably less then $10 a gamer, but I expect some might have payed up to $50 with others paying probably just a $1 or $2… or something like that.
15% of the user are paying the micro-transactions. It made 600 million dollars from 15% of the 500 million gamers. Nintendo made 100 out of the 600 million for their company.
I’m talking about the first 90 days (3 months).
Reason = Pikachu
I like reason #3
Only idiots agree with themselves.
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Unicorns?
1- because it’s Pokemon and it’s for free, you pay something if you want.