Analyst: Nintendo + Apple = ‘Pretty Crazy’


A rumour that's currently been doing the rounds recently is the possibility of Apple purchasing video gaming giant Nintendo.

The rumour started on CNet as the publication decided to post a speculative article insinuating the two companies together. Once the said article was published, the story then spread like wildfire through the gaming community.

Thankfully recently sat down with David Cole, who is the president of DFC Intelligence to see what his personal opinion of the rumour were:

"That does sound pretty crazy," remarked Cole, referring to the rumor. "You know for years and years it was like Nintendo and Sega were going to merge any day… Obviously Nintendo has done really well in terms of their profitability and their market value has really held up—if you go back and look at how their market value has held up over this past generation compared to, say Sony and Microsoft, who have seen drastic declines in their market value. And if you consider that Nintendo was considered sort of the loser in the last generation, and now they've got the opportunity to go into a new generation and restart their market share… clearly, it might not be the best time from their side to be looking to sell."

He continued,

"You would think if they were looking to sell it would be more if the Wii came out and was a huge flop; then maybe you'd start talking more about those types of rumors, but clearly it's very speculative. When you're talking about mergers of that size, there's always so many moving parts, especially when you've got an established Japanese company possibly merging with a North American company—and that's always just very speculative. Even if they start talks, it's just months and months of trying to get together and oftentimes they just clash at the last minute. But people are always going to be speculating."

I personally can't see this proposed merger, or buyout happening anytime soon. Nintendo as a company seems to be on top form at the minute, with both a highly successful E3 showing, and with the fantastic sales of the company's Nintendo Ds. Therefore I cant see any reason currently as to why Nintendo would feel the need to merge with Apple. In-fact my entire opinion of the rumour in the first place, is that it was created purely for speculation due to the recent lack of any informative Nintendo news. As David Cole mentioned, the only time when this merger could possibly see the light of day is if Nintendo's next generation console flops, which at this current moment in time seems highly unlikely.


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