Pre-orders for Nintendo’s forthcoming 3DS consoles have broken records with the highly sought after device approaching 100,000 pre-orders in the United Kingdom alone, a figure that’s defied even Nintendo UK’s expectations.
“We’re very encouraged that it’s going to be a big launch. “Our target was to get over 100,000 pre-orders – and we’re in line with that. So far, we’ve already beat our personal best for a console launch. With three weeks to go, we’re in a great position, as pre-orders are still building.”
“Retailers tell us that things are good, and they’re pretty relieved to have a big launch in March; they need something of that magnitude.”
– Nintendo UK sales director, Andy Yates
Nintendo UK Marketing director Dawn Paine has also chipped in on the situation stating that Nintendo are rapidly trying to get the UK into a ‘feeding frenzy’ situation, something they already achieved with the Nintendo Wii.
“I don’t think you can underestimate peoples’ hunger for new technology – the performance we’re expecting comes from the quality of the product. The pre-order numbers are a testament to that.”
“We are building towards Wii-style launch proportions. That has been our ambition all along: to get the UK into a ‘feeding frenzy’ situation. We feel we’ve picked the perfect time to launch the 3DS.”
– Nintendo UK Marketing director Dawn Paine