There has been quite a bit of criticism regarding the fact that Nintendo released New Super Mario Bros 2 in August and is preparing to release New Super Mario Bros U on November 18th. Reggie says that Nintendo are well aware of the dangers that come with milking an established franchise such as Mario, but he insists that the games are only made when the development team feel that can bring something unique to the table.
Q: Yeah, are we getting too much Mario? Is there a danger in using Nintendo’s IP too much?
Reggie Fils-Aime: I would say categorically, no. And that’s because our developers, starting with Mr. Miyamoto and going through the entire EAD development organization, they understand the power of our franchises, and they understand that the only reason these franchises have the power that they do is that they have to make sure that each subsequent edition is unique, different and offers something new. They know that if they don’t do that, we’ll kill the golden goose that lays the golden egg. So it’s something they are highly cognizant of, and even the executives on the business side, we hold that IP very dearly to make sure that every edition in the series is foundationally sound.