Nintendo of America president and COO Reggie Fils-Aime has explained exactly why we didn’t get the gorgeous white Nintendo 3DS XL here in the West. Reggie says that when they launched silver and white-colored handhelds in North America they didn’t sell as well as expected, therefore Nintendo took the decision not to bring the white Nintendo 3DS XL to North America and Europe.
“We have launched silver- and white-colored GBAs, DSes, DSis, and in our [North American] market they don’t sell very well. So instead of approaching this lighter-colored product as a mass [product], we’re going to look at the opportunity on a much more limited basis. You might see a limited-time offer with a white or silver 3DS XL, or we might colorize it slightly differently. But in terms of an ongoing SKU, the consumer has responded in our marketplace and said that, for a handheld gaming device from Nintendo, that kind of white or silver doesn’t sell nearly as well as blue or red or even pink.”