Toys For Bob and publisher Activision should be extremely pleased with the sales of the incredibly popular Skylanders series in the United States and the United Kingdom. The Skylanders franchise has reached $500 million in the United States, and the series has become the 3rd best-selling franchise of all time in the United Kingdom.
“Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in. Now the category has been established in the market and embraced by parents and kids everywhere.”
“We’re humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it’s gratifying to see kids excited about the adventures that await them both in the digital and physical worlds.”
– John Coyne, VP of Consumer Marketing at Activision