During a recent financial results briefing, Nintendo President Satoru Iwata said his company feels “deeply responsible” for not trying hard enough to explain the Wii U to consumers. Unfortunately, for Nintendo, there are still some people who think the Wii U GamePad is a peripheral for the Wii console, and some think the Wii U is merely a Wii with a tablet controller. Iwata says it’s been a “grand challenge” for Nintendo in terms of trying to communicate the product value of Wii U to consumers.
Regarding Wii U, the release intervals of first-party key titles have been so much longer than we expected at the Corporate Management Policy Briefing in January that we have not successfully maintained the momentum of the platform. In addition, we have not been able to solidly communicate the product value of Wii U to our consumers yet, which has been a grand challenge for us.
Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product.
Wii U might still have no such captivating game title as “Wii Sports” for Wii, with which people immediately comprehended its product value, but it surely has a lot of factors appreciated by users. We would like to take time to work thoroughly for its penetration, by making various efforts to have many people understand its product value as well as enriching the software lineup.
-Nintendo President Satoru Iwata