Nintendo president Satoru Iwata has stressed that Nintendo really doesn’t care too much about what other hardware manufacturers are doing. Iwata says that Nintendo’s focus is about creating unique experiences with the hardware that can only be found on Nintendo platforms. He also admitted that software ultimately sells hardware and once the key software comes to Wii U the consoles fortunes will pick up.
“We just don’t care too much about what other companies are doing or are trying to do. Our primary focus is to think about and actually carry out something which other company’s hardware can never realize. We are trying to provide consumers gaming experiences that can only be available on Nintendo platforms.”
“Software sells hardware. The number of hardware selling and the number of people who can experience the unique attractions of the Wii U are going to increase, and thereby the knowledge and the understanding about the Wii U system shall naturally expand.”