Nintendo director of product marketing Bill Trinen has explained to IGN why he thinks StreetPass is much more popular in Japan than it is in the United States and Canada. Trinen says that Japan has a much denser population compared to the US and Canada and its really easy to do there due to the setup of transportation. However, it’s more likely that StreetPass is more common in Japan as Nintendo’s latest handheld has been a smash hit in Japan and doesn’t see the same kind of numbers in the North America and Europe.
“StreetPass here has really been more sort of event-focused, where you’re getting a lot of people at one time rather than sort of an ongoing, regular-basis type of a thing for a lot of people. In Japan, what it is, it’s ease. It’s really easy to do, just because of the way that transportation is set up there; it’s very easy to get around some place very quickly.”
“We know certainly that we’re not seeing as much StreetPass natively here in North America as in Japan, where it’s just a much denser population. That’s part of the reason we felt like StreetPass so far has really been kind of the realm of very close-knit community. But, at the same time, the people that are enjoying StreetPass seem to get a lot of enjoyment out of it.”