Nintendo has confirmed that it plans to use smart devices to expand its platform business and establish greater ties with consumers. The firm says it will use a small team of developers to create attention-grabbing content for smart devices, including an unannounced application that is scheduled to release this year.
“I have not given any restrictions to the development team, even not ruling out the possibility of making games or using our game characters,” said Nintendo president Satoru Iwata. “However, if you report that we will release Mario on smart devices, it would be a completely misleading statement. It is our intention to release some application on smart devices this year that is capable of attracting consumer attention and communicating the value of our entertainment offerings, so I would encourage you to see how our approach yields results.”