MCV have ran an interview with PlayStation UK MD Fergal Gara and talks to him about a variety of subjects. One of the things on discussion is the 3DS, which Gara says shows that the dedicated handheld market isn’t dead as many would have you believe.
“Well that just shows that playing on a dedicated handheld device has not gone, as many will try to suggest. We want to have a healthy share of that handheld market. But we are playing fairly differently to Nintendo 3DS, when you think that is a dedicated handheld device with a very strong showing amongst kids. Vita is positioned differently. Yes it appeals to kids but also to committed gamers and as a companion device for PlayStation 4. 3DS shows that the sector is still there and that Nintendo is doing very well in it, so there is a market to harness.”