Hardware sales in Japan have slumped to a record low in five years, according to Media Create sales data. Last week’s Japanese charts displayed grim reading in the hardware category after the Nintendo 3DS – the power house of handheld sales – hit under 20k units and suffered a market share fall to below 30 per cent.
Media Create suggests the considerable fall in 3DS and 3DS LL units, sold between April 14 and 20, are due to Nintendo’s “monthly recommended software” campaign, which begun on April 26 and will last until September. During this time, those who purchase a 3DS can choose from Nintendo’s selection of recommended titles, with two huge titles – Animal Crossing: New Leaf and Yokai Watch – kicking off the campaign.
Although this may be the case for the 3DS’ fall in sales, consoles also experienced incredibly low sales. But since the rise in mobile and smartphone gaming, consoles have taken a back seat in Japan. And it seems to be affecting software sales too, with new titles selling less than 50,000 copies for that week. Either way, we’ll find out whether 3DS hardware sales will increase due to Nintendo’s software campaign from this week’s Media Create, which are released tomorrow.