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Nintendo Spent 10% Of Income On Advertising During The Last Fiscal Year

Japanese publication Tokyo Keizai Online has revealed just how much Japanese companies have spent on advertising during the last fiscal year. Sony was number one as it had spent 444.4 billion yen on advertising which is around 5.4% of its total revenue. This wasn’t just the PlayStation division, but Sony as a whole. Nintendo was the only video game company to make the top fifty and was ranked at number 20 as the company had spent with 54.8 billion yen on advertising. This was around 10% of the company’s total revenue. Nintendo was one of two companies in the top fifty to spend 10% of total revenue on advertising. The average amount of money spent on advertising in Japan is 3.5% of income.

Source / Via

Thanks, MasterPikachu6

189 thoughts on “Nintendo Spent 10% Of Income On Advertising During The Last Fiscal Year”

    1. Average amount of advertising spent – 3.5%
      Nintendo Advertising – 10%

      Are you retarted, stupid, ignorant or a troll? You only get to pick one of these.

      1. Of it’s total revenue. That can mean a lot of things. For Sony it’s 5.4% and yet it’s almost 10 times more than what Nintendo invested.

        You should ask yourself that question.

        1. But sony is so much more than just games. If we had only the gaming part of Sony’s number, we could compare percentages and actual numbers.

          1. However you look at it, they spent much more on their ads than Nintendo, a company that is so cheap that they are known for their secure position and how they could survive till 2050, even if were constantly losing money. It’s not news that Nintendo is cheap, and it’s not news that they don’t advertise their products.

            1. PC Master Race Agent Narud

              ||With your “logic”, Nintendo would have to spend about 80% of their total revenue to match the Sony servants’……

              1. Ummm, yeah. They have FAR more money in their bank than Sony does. They should use it like other companies do on huge games, advertisements, actually good Operating Systems and 3rd party deals.

                1. I think you may have read the article incorrectly. It says Nintendo spent (in the last fiscal year) 54.8 billion Yen. A quick google conversion equates that to $460,698,120 (That’s 460 million US dollars) Is that half way good enough?

                  Spending more than 10% on advertising in a fiscal year is not good business practise. Also, advertising is not the same as marketing. TV commercials and billboards = advertising. Nintendo Directs = marketing.

                      1. And yet, I hardly even see one fucking Wii U ad in 3 years. Where the fuck are the ads then? Unless they’re doing it elsewhere or you’re so damn gullible enough to buy their bullshit.

                        1. 1. Like someone said up above all of the advertidsements aren’t all on TV even more should be on tv and just like I’m sure you have read on this website Nintendo advertises in many different ways
                          2. How much tv do you watch and what channels do you watch and I highly doubt you watch the channels where Nintendo advertise heavily
                          3. You should obviously know very few people especially on this website are gullible to Nintendo bullshit and I’m not one of them ya retarded can’t and if nine do or anyone has games that I like of course I will get the games because I like them just like now for example I am focusing on getting persona 4 for the vita

                          1. 1.If fellow nintendo fan can’t even find any nintendo ads in the wild, you know they fucked up advertising!
                            2. Probably because he doesn’t watch CBeebies LMFAO!!!
                            3. Lol with the way you constantly suck nindick it seems very unlikely you actually have another console that’s not nintendo!

                            1. He says he’s not a Nintendo fanboy yet here he is every day defending them. It’s one thing to be a fanboy but a delusional one that doesn’t realize he’s being a fanboy? That’s worse.

                              1. 1. Of course I’m not a fan boy and tell me one instance of me defending Nintendo for anything they have done
                                2. I just except the outcome of whatever it is because unlike a lot of people on this website they don’t do any research or very little at all with how nintenfo does business based off of past actions
                                3. If things can be changed then OK that’s obviously up to Nintendo to decide and the whining and petitions etc etc will have little or no effect on Nintendo
                                4. Not to long ago someone from Nintendo said we listen to the fans but it has little to do with how we do business or something along those lines
                                5. Like I said before I could care less about what Nintendo do or don’t do I am an easy gamer to please and if Nintendo or Sony or Microsoft or whoever has games I know and like or new games I like I will buy them it is as simple as that
                                6. For example I am focusing on getting good persona 4 golden for the ps vita and I’m sure you know the constant hate the vita gets but I don’t care I play games ya retarded cunt with down syndrome

                                1. Oh look. The bitch still has his balls after all.

                                  1. When have you defended Nintendo? Oh let me think. Oh yeah. Metroid Prime: Federation ChibiShitForce. You’ve been riding Nintendo’s dick the entire time we’ve been calling that game utter garbage, telling us to give it a chance.

                                  2. Nintendo Dick Riding.

                                  3. Nintendo Dick Riding again.

                                  4. Nintendo Dick Riding yet again.

                                  5. Look to numbers 2-4.

                                  6. Quit mocking people with down syndrome, you piece of shit.

                              2. LOL they wasted so much money. Its like they havent advertised at all…unless all that money went to Japan, which wouldnt really surprise given Nintendo´s weeaboo anime games boner recently….Remember the good N64/GC days when Nintendo meant something in west and wasnt just a joke? Remember when they got awesome 3rd party games and had Rare and werent just offering you some stupid anime looking games? Well its all in the past now, Nintendo screwed up. Now its all about kiddie/anime crap.

                                1. If you look at it, Nintendo always focused on kids. We just didn’t realize it because those games were when we were mostly kids. Then as we grew up, we notice their new games are for kids and don’t cater to us anymore.

                                  What I will say, however, is that there was a lot of games that focused on core gamers as well. That is what I haven’t seen in years.

                                  1. Nintendo Lieutenant Cereza

                                    Hello stranga, your continues support to our great empire is deeply appreciated. I was just checking in to update you on your status. From last month to this month, your status has changed from; Disgruntled soldier ->>> to Rogue. We hope that you’ll continue in your efforts to support our great nation. Good luck, and have a wonderful day.

                                    1. I agree. They cut so many corners with the Wii U trying to be cheap, but it backfired horribly. The sad thing is they could have been cheap if they would have been smarter.

                                      >Get rid of the gamepad. That thing costs $79.25 to make by itself. They should have gotten rid of that, then replaced it with a Wii remote that costs $50 to make. That would make it more advanced.

                                      1. You know there’s a third party Wii U controller that combines Wii U Pro and Wii Remote together and sold for only $40? Nintendo’s newest controller could’ve done exactly that on the fly and charge $60 for it separately WITH headphone jack for voice chat like the Xbox.

                                        1. Nintendo really should have done that. They wanted the gamepad to combine hardcore and casual gamers. It didn’t work. Hardcore gamers tend to like traditional controllers, and the gamepad had too many buttons plus the gyroscopes for casual gamers to enjoy it. I’m a mid-core gamer the gyroscopes annoyed me.

                                          Nintendo should have updated the Wii Remote and kept the pro controller. Get rid of gyroscopes. Seriously they were annoying… I also like your idea of having a headphone jack. I don’t know about with the controller though. I like Sony’s idea with having it in the console itself with the USB port.

                                        2. “Remember the good N64/GC days when Nintendo meant something in west and wasnt just a joke?”

                                          Yeah, I remember the purple Barney lunchbox that played mini-discs. That definitely wasn’t made fun of at the time, yeah okay.

                                          1. At least it had legendary games like Paper mario ttyd, super mario sunshine, pikmin 2, metroid prime, etc… the same can’t be said for the wii u

                                            1. Uhh… Wonderful 101, Pikmin 3, Splatoon, Hyrule Warriors, Bayonetta 2, Donkey Kong Country Tropical Freeze and Xenoblade X say hi. Plus let’s not forget Smt x Fe (would have typed its new name but I’m keep on forgetting xD) and Pokken Tournament which both look pretty hype. While I can still agree on their being no Metroid or TRUE 3D Mario game, at least it got new and different IPs instead of the same thing.

                                                1. While they do need to advertise more than they are now (Sony, microcosm levels of advertising) they also need to make sure the ads are aimed at actual gamers…not kids, babies, fanboys, casuals, ninbabies, etc… rEAL GAMERS!!!

                                                    1. Real gamers are the ps4/xb1 crowd (yes even the retarded cod kiddies)…better to target them than ACTUAL babies like Nintendo is doingM

                                                        1. Nintendo Lieutenant Cereza

                                                          My calculations beseech that is us; who game for blood and glory, dancing with weapons and hold intrigue when met with experiences with both depth and difficulty… It is our way of life that is in danger. You can choose to ignore, but do not be so blind as to dismiss that gaming as a culture is in danger. I in no shape or form welcome the rise of the casual gamer. Phones are a cancer to the gaming industry. It is my own personal opinion. Consoles, PC, handhelds… We all share the same passion. I just wanted to say that you aim your malace in the wrong direction. Unless you speak of the annonymous trolls, in which case, I’d like to invite you to MNN supper. Tonight we’re having Troll with a side of ego. It tastes best when crushed, not burned.

                                                          1. PC Master Race Agent Narud

                                                            ||The passion you speak of was lost years ago……

                                                            ||What you call Nintendonus, Sonyans and Xbots all lost their core essence once they abandoned the path of gaming itself……

                                                            ||The coming new age of our awakening is a scheme planned before you all came to be……

                                                            1. Nintendo Lieutenant Cereza

                                                              Yes, I’ve witnessed it through my own lenses. We; of this great Nation, are the ones that flourished from the 1983 extinction of gaming. And I’ve been trying to rally as many soldiers as I can before we graze the next extinction. I can feel it through my antenna. You would do well to teach young soldiers about hardcore gaming. It is difficult. The plague of 2009 has run rampant. I will cease to function before I let them place microtransactions into everything I value.

                                                              1. PC Master Race Agent Narud

                                                                ||The best way to deal with new gamers, is not to teach them, but to modify and create entirely new ones……

                                                                ||A prime example would be the Atari servants, we changed their essence from behind the scenes and you know what happened next……

                                                                1. Nintendo Lieutenant Cereza

                                                                  The mass exodus… The Nintendo NX. A weapon that will decide the future of my empire. I both desire and brood it’s reveal.

                                                                2. Please explaine me why Nintendo isn’t for real gamers and ps4/xb1 are for real gamers is because real games as to be matur and have blood and sex, listen kid because somthing look’s cartoony doesn’t mean that het isn’t for real gamer’s

                                                                  1. Because, no matter whether the games are any good or not (maturity in games doesn’t EQUEL fun after all), games targeted for mature audiences tend to sell really well e.g. CoD, gta 5, etc…

                                                                    THAT’S the reason, ultimately, why Nintendo has been slipping up in sales…because they want to focus on the Wii(casual) audience instead…and look what’s happened!

                                                                    Don’t get me wrong, I love nintendo but I’m not going to be denying facts any time soon.

                                                                    1. Really now? So the support for Yooka Laylee wasn’t enough evidence for you that you don’t need an M rated game to have sales? People want quality.

                                                                      Also Minecraft, sports games, and pretty much all Nintendo titles say hi. You don’t need gore to sell, just marketing or quality.

                                                                      Sony & Microsoft wish they had the software attach rate of Nintendo. They may sell systems, but Nintendo brings quality in their software bar none.

                                                                      1. Yooka Laylee is still aimed at mature audiences oif you think about it. Are the supported some mindless kids who thought it looked cool…or are they adults who, back in the dya, loved playing banjo kazooie (and other rare titles), wanted to relive their childhood memories, and donated. Which is more likely then?
                                                                        Also, most cute and cuddly games don’t sell as well compared to Cod, battlefield, gta, assasins creed, etc…

                                                                        But the same mindless drones who buy those shitty madden sports games in droves probably only want to play them on consoles that have good graphics and online. Also, nintendo titles? Have you been living under a rock or something, because as far as I know, no big game has ever saved the wii u.

                                                                        What good is your competitors having a higher attatch rate if you still make far more money than them anyway?

                                                                        1. Cute and Cuddly games don’t sell well? Do I REALLY need to bring up Cooking Mama, Wii Sports, Just Dance, Mario Kart, 2D Mario, Pokemon, Animal Crossing, Nintendogs, Professor Layton, Phoenix Wright, etc.?

                                                                            1. The only shooting games selling well are COD, HALO, and GTA(if you really want to count it). Wii Sports, Tetris, and Minecraft outsold them. They were the 3 best selling games of ALL TIME. GTA V is fourth…

                                                                            2. So do you think nintendo’s on the right path then? Y’know, with them targeting casuals and kids with the wii u…because it’s CLEARLY working out for them!!!/sarcasm

                                                                            3. “So do you think nintendo’s on the right path then? Y’know, with them targeting casuals and kids with the wii u…because it’s CLEARLY working out for them!!!/sarcasm”

                                                                              I can’t reply to the other comment for some reason…

                                                                              Anyway, I think Nintendo tried to have the best of both worlds which screwed them over. Nintendo wanted casual and hardcore fans and that isn’t possible. They showed off all those hardcore games at the 2012 E3 which didn’t work because the system was kind of weak… They tried to model the gamepad after a tablet but that didn’t work because of all the buttons and annoying ass gyroscopes.

                                                                              Nintendo should have stuck with the full on casual feel. They should have updated the wiimotes instead of adding the gamepad. They should not have trusted third party companies with “making enough games to fill in the whole year so you can relax.” Simple business 101(and common sense to be honest) “DON’T LEAVE YOUR PRODUCTS FATE IN THE HANDS OF OTHERS!” “IF YOU WANT SOMETHING DONE RIGHT DO IT YOURSELF!”

                                                                              Point is Nintendo should be full on casual. Apple and Nintendo are the same and parallel each other. At first they were innovators in the mouths of mainstream. When people thought of smartphones they thought of Apple, when people thought of consoles they thought of Nintendo. The masses picked them up and ate them. Problem is, when people see things working for a company, they instantly hop on it. Android to Apple is what Sony is to Nintendo; they took the male geek/tech savvy audience away. Apple marketed to women, while Nintendo is still trying to get tech savvy male gamers back. Nintendo went with Apple’s approach on the Wii, but went back to hardcore gamers with the Wii U.

                                                                            4. “some mindless kids who thought it looked cool”

                                                                              Those mindless kids are the ones buying all your ‘mature shooting games’.

                                                                              Your cuddly argument was already addressed. I’ll add Just Dance to that as proof kiddies/casuals matter.

                                                                              Sports games aren’t even an option on U, so there’s no way to compare stats. But those ‘mindless drones’ are comparative to COD drones. FTFY.

                                                                              When did I bring up anything about saving the Wii U? I didn’t say that.

                                                                              “still make much more money”
                                                                              Sony the corporation is bleeding money while PlayStation keeps them afloat, we’ll see where that goes down the road. And Microsoft isn’t pulling major profits from XB1. Meanwhile Nintendo sells 3DS like hot cakes, and doesn’t pay other studios for exclusives, they make their own.

                                                                              1. Third party companies run over to the 3DS and they ran over to the Wii/DS. You don’t have to pay for exclusives if your consoles are selling like hotcakes…

                                                                                  1. Actually both ways are fine. Don’t correct someone’s grammar if you don’t anything about grammar in the first place. And it’s spelled “inbreed”.

                                                                                    1. Um, both ways aren’t fine. “Your are an idiot” would be wrong. If you drop the “are,” it would still be wrong. They would need to use “you’re.” And inbred is the correct word. Inbreed is a verb. Inbred is the noun form.

                                                                                          1. PC Master Race Agent Narud

                                                                                            ||Our servants promote the Master Race without wasting resources, this is another step in our spectacular grand scheme……

                                                                                                    1. Duh. I’m a fucking secret. You use the Internet to be individual and I am liked in real life.

                                                                                                      So on the Internet im nothing, and in real life your nothing

                                                                                                      So please don’t respond if you know what I said is the truth. Stop lying to yourself.

                                                                                                      Faggot ass nerd. No pussy gettin gamer. I play games and get pussy. Peace out Loser, here comes NintendoCore – Procurer

                                                                                                        1. PC Master Race Agent Narud

                                                                                                          ||It doesn’t remove the fact that they spent more resources than the Sony servants looking at the percentage amount……

                                                                                                          1. Well it was clearly spent poorly as I haven’t seen a single Nintendo ad this year…must be on different channels like CBeebies LMFAO¡!!!!

                                                                                                            1. PC Master Race Agent Narud

                                                                                                              ||Obviously, this is why they currently are in a chaotic state, however, they will bounce back to some limited power……

                                                                                                              1. Lol I literally just tried watching some random fucking CBeebies episode (something to do with Paddington) and I LITERALLY got a Splatoon advert LMFAO!!!!!!!!!!!!!

                                                                                                                  1. I did it because I wanted to see if my theories on where nintendo’s advertisements are going was true…and it turned out to be true!

                                                                                                                    For the record, I like watching anime like Watamote! If you haven’t heard of it, check it out becuase I found it really entertaining!

                                                                                                                    1. How is his name unoriginal? Is it because he has a line of letters that come up to “Agent N” in his name? If so, that’s a weak, & quite terrible reason, to call his name unoriginal.

                                                                                                                    2. Probably all that, Pluzzle and Dragons, Code Name S.T.E.A.M, Animal Crossing Home thingy, and Yokai Watch advertising that they’ve been doing for those game in Japan.

                                                                                                                    3. And most of the Money went into Splatoon. I wonder how people don’t notice that there was more marketing involved for that game than average. I mean, Splatoon-themed parties, events in malls, severals ads and spots for TV. The money for this has to come from somewhere. I feel like Nintendo tested the water for heavy advertisement with Splatoon.

                                                                                                                    4. I don’t believe this one bit. I haven’t seen anything on T.V, in a Newspaper, Billboards, Bus Stations, nothing.

                                                                                                                      1. I guess the only thing I have seen in terms of advertising, is the Nintendo Tour thing, in the U.K. Maybe there was more done in other countries.

                                                                                                                                1. Bitch please, NO ONE has spoken up on the Internet and gone “hey, I’ve been seeing a lot of Nintendo commercials recently”…because no one HAS seen Nintendo even decently advertise their shit. Closest thing to that would be Splatoon…and even that was pretty pathetic!

                                                                                                                                  1. In terms of an advert in video form, the Mario Maker adverts were great. But that’s on the internet, not on T.V, where it really matters.

                                                                                                                                      1. PC Master Race Agent Narud

                                                                                                                                        ||This here is exactly why you 3 factions are doomed and were doomed ever since we created you all……

                                                                                                                                        ||The original purpose with you 3 factions only proved to be fallacious, and soon, it will all be rectified……

                                                                                                                                        1. PC Master Race Agent Narud

                                                                                                                                          ||You are unable to see through anything, otherwise your pointless arguments would cease……

                                                                                                                                        2. If you were truly right as you claim, wouldn’t you of at least attempted to counter any of our arguments? Or…are you unable to.

                                                                                                                                        3. Geez, all this, because of one comment. I apologize to everyone involved and to anyone affected.

                                                                                                                                        4. Look just don’t worry about it…unless your friends use this site. Then…you might be screwed…

                                                                                                                                      2. Really puts things into perspective. Harsh, but I can’t care how much percent of the income is used, nintendo really needs to make better ads. The Super Mario Maker ads are a start.

                                                                                                                                      3. Glad to see most people on this site view Nintendo is deeply flawed! Hopefully, that’ll evolve into them demanding more from Nintendo…and potentially getting shit like removing region locking, better third party support, getting rid of shit like federation force, etc…

                                                                                                                                        Or it could remain as a sheep pen for all the bleeding nintendrones to eat and shit everywhere in!

                                                                                                                                        1. You the same guy that couldn’t think of an original insult? If that’s the case, then I guess that some things never change…

                                                                                                                                          1. No, seriously, I think people on this site (or just Nintendo fans in general) need to critisize Nintendo more…because what we’ve received by them has been felt, by many, as extremely underwhelming. Nintendo’s e3 is a great example of this.
                                                                                                                                            If some Nintendo fans weren’t such blind defenders of them then their miserable failure of an e3 would’ve been scrutinised more harshly…putting more pressure on Nintendo to actually cater to their long time fans some more.

                                                                                                                                            1. Not all of Nintendo’s E3 2015 was underwhelming. The Smash Direct was neat and the Nintendo World Championships was awesome, but the thing that mattered the most, the Digital Event, was indeed underwhelming. So many spin offs, of Franchises that people wanted a true new game in. Metroid, Animal Crossing x2. With Federation Force for Metroid, AC:Happy Home Designer and AC:Amiibo Festival. There wasn’t even as much as a mention of Zelda U. I think they should have waited until the Digital Event, to reveal the Smash Bros stuff.

                                                                                                                                              In my opinion, if it was a Nintendo Direct, then the announcements would have been great, but because it was E3, it felt underwhelming. But the Muppets stuff was great, so that’s a positive for the Digital Event.

                                                                                                                                              1. I’ll admit, it was pretty cool to see Ryo and Roy announced for smash (as well as a few classic stages) but really, if this was also included in e3, it might’ve spiced things up a bit.

                                                                                                                                                Haven’t seen NWC 2015 so I can’t comment on it.

                                                                                                                                                I’d say, for most fans, the biggest issue with the entire direct was that Zelda U wasn’t shown of…on top of that, there wasn’t a significant reason for not showing it off at e3. I heard that they actually had trailers and stuff all ready to go but decided not to use it. Massive failure.

                                                                                                                                                I’d say the problem with the direct (and the wii u in general, as a fellow wii u owner) is that too many franchises are either…
                                                                                                                                                1.Recieving spinoffs instead of actual new instalments (Kirby wiiu is basically canvas curse 2 rather than RTDL 2, animal crossing…you already know about that one, etc…). It’d be great if the wii u had a ‘Kirbys return to dreamland 2’ or ‘Animal crossing U’ bad sadly, that didn’t happen.

                                                                                                                                                I’ll still probably buy the NX though X3 hopefully we’ll get a console fire emblem game this time!

                                                                                                                                                1. I’m going to hold out for the NX. Partly because I want to wait for Mario Kart and mostly because I will be bust with University for the next 4 years. Heck, that’s why I’m not even pucking up Mario Maker when it comes out, even though I am super hyped for the game. I literally start University, 3 days after launch.

                                                                                                                                                  1. Well, good luck starting univerisity! I wish I had something to keep me occupied ’till Xenoblade Chronicles X comes out…sigh

                                                                                                                                                                  1. I usually charge $486 for a “special service” I provide, but you my love, I (your biggest husbando) stall aim to please U tonight! *winks*

                                                                                                                                                                    1. I’m going to pass…for OBVIOUS reasons. Also, I’m going to stop replying to you, because you are probably the biggest weirdo I have seen on this site to date.

                                                                                                                                                                          1. Jesus y’all, shut the hell up.

                                                                                                                                                                            Nintendo has been underwhelming this year, but I expect them to bounce back in later years. Their adverts were terrible and yeah I got to admit, they spent too much.

                                                                                                                                                                            I’m assuming behind the scenes they’re making games that haven’t even been revealed to us proper. Give them time and I bet they will.
                                                                                                                                                                            Now if you shut up about everyone being the same about Nintendo that would be lovely.

                                                                                                                                                                            1. “Jesus y’all” lol who the hell talks like that XD

                                                                                                                                                                              “I expect them to bounce back in later years” with what? MMmmmm that sweet denial is delicious!
                                                                                                                                                                              “they’re making games that haven’t even been revealed to us proper” man I can’t wait for federation force 2 and animal crossing amiibo festival 2!!1!

                                                                                                                                                                              “shut up” make us worm!

                                                                                                                                                                              1. 1.People DO talk like that.
                                                                                                                                                                                2.Denial is the wrong word. I see optimum.
                                                                                                                                                                                3.He’s right, there are games that haven’t been fully revealed, or even partly revealed.
                                                                                                                                                                                4.Worm? Still not original.

                                                                                                                                                                                1. 1. Doesn’t mean it’s rite u fag
                                                                                                                                                                                  2.Oooooo trying to sound posh now are we? Nope, denial is still the best word to describe that pathetic ninclown!
                                                                                                                                                                                  3. I don’t know about you, but I can’t wait for all these hopes and dreams of u clowns to be crushed when its revealed that all they’re working on is moar shitty spinoffs like fed force.
                                                                                                                                                                                  4.Ur a big kujnheiw;ueujahioedhdr9fpoi≈zsdcoifbdikbcerye. There, satisfied?
                                                                                                                                                                                  5. Fuck U ya modurn MORAN!!1

                                                                                                                                                                                    1. I’m not really getting worked up as I’m not taking any of this very seriously to begin with you ninrapist! I love seeing nintards like U cry over some troll’s comments XD

                                                                                                                                                                                      1. I say-“It amuzes me” You say-“I love seeing nintards like U cry over some troll’s comments.” So you’re stupid AND you have no logic. Troll Harder. I’m still not impressed.XD

                                                                                                                                                                                    2. To be honest 500M and still did not make they products known… what a waste of money. Giving the success of the 3DS worldwide and majority of the sales are from Japan.

                                                                                                                                                                                      I would not be surprise to learn that in fact the bulk of that money is for news 3DS in Japan.Furthermore I would not be surprise that 80% of this advertising money is for Japan or Asia, 15% is for US and 5% for Europe.

                                                                                                                                                                                      I know Microsoft and Sony put 10 times more than that but they are everywhere in Europe and it seems they managed to sell more products.

                                                                                                                                                                                      1. Funny thing is i see more Nintendo commercial’s than ps4/xb commercial’s and i live in Europa also Nintendo don’t have much commercial’s on tv but on place’s where lot’s of people go for holidays there alway’s Nintendo tents where you can try out the Wii U

                                                                                                                                                                                        1. Really? It’s the opposite for me. I’ve been seeing PS4/XB1 commercials about every couple months since both launched. The last Nintendo commercial I recall was for MK8, and I’ve seen that one only a few times.
                                                                                                                                                                                          I don’t really know about Microsoft, but Sony has been advertising the PS4 outside TV commercials as well. For example, if you watch football, you’ll see PS4 banners around the field on a whole lot of matches. Seems pretty effective, as there’s a huge amount of people who watch football, making all of them potential buyers for Fifa, a game available on the PS4, which is being advertised during the football match they’re watching. Makes sense to me.
                                                                                                                                                                                          Nintendo should try to do that with MK and racing events like F1, lmao.

                                                                                                                                                                                          1. Splatoon was heavily advertised. I can’t speak for every region but I believe they advertise heavily in Japan. I have seen Splatoon in US on AMC, Disney, Cartoon Network/Adult Swim, CW, CBS, NBC, and some other channels.

                                                                                                                                                                                          2. Pingback: Nintendo Spent 10% Of Income On Advertising During The Last Fiscal Year | Yiminy Cricket

                                                                                                                                                                                          3. Maybe if Nintendo stop fuckin with youtubers, by claiming their gameplay and reviews videos, they would have nonstop advertisement, FOR FREE!

                                                                                                                                                                                            watching gameplay videos on twitch and youtube, is like watching gameplay video in walmart, bestbuy, gamestop, ect, It’s not like anyone is taking any profit from nintendo, nintendo just decided to claim youtube videos, because they could and there is no one to stop companies that commit acts like that.

                                                                                                                                                                                          4. I wish we could see a little of that advertising money in motion in the West. I’ve literally seen less than half a dozen Wii U adverts being broadcast. Sure, I can seek out a “TV Spot” on Nintendo’s website, but making a commercial and broadcasting it are two different things.

                                                                                                                                                                                            Every time I watch a major even on US television, I see roughly three commercials for the PS4 and two for the XBO. Wii U? Zero. 3DS? One every other blue moon or so.

                                                                                                                                                                                          5. Yay for most of that money going to Splatoon, a on-disc locked content game (now formerly.) But that’s okay because it’s unlocked for free! That makes it so much better! Yay! Yay! Yay! *rolls eyes*

                                                                                                                                                                                            I wish Hyrule Warriors & Bayonetta 2 got months long worth of advertising like Splatoon is getting as I still see trailers for Splatoon while the former only had commercials on television for about a month then ceased. Watch Fatal Frame 5 & Xenoblade Chronicles X get one month’s worth of advertising then stop, just like the other two games I mentioned.

                                                                                                                                                                                                  1. Yes. That formerly on-disc locked content. Spare me the Nintendo defenses, though. Shady tactics, free or not, are still shady.

                                                                                                                                                                                                    1. It’s not shady in the slightest. The content was unfinished but left on there. The updates finished the content, thus why it was free. Nothing shady about it. If anything, it shows they wanted fans to be happy by finishing it for free.

                                                                                                                                                                                                      1. Still shady as it gave the game a false sense of replayability. If it didn’t hold back content, I doubt this game would still be in the lime light. So whether they meant to or not, it’s still bad. They should have just told us they were delaying it because there was still stuff that needed finishing. But held back content isn’t the only bad thing about Splatoon. No voice chat for those that actually have more fun being able to chat with people that AREN’T immature brats. (and there is the handy ability to turn voice chat off if you don’t like it.) Oh & no match customization is my 2nd biggest problem with Splatoon. I don’t like 2 minute matches. I barely, if ever, play Smash online because of that bullshit.

                                                                                                                                                                                                        1. That’s some heavy spinning you’r eputting on there. Again, it’s not shady in the slightest. And delayed it? Yeah, tell me how the public would have received that? “It’s delayed! That means the WiiU is dead!” It has nothing to do with faking replayability. They wanted fans to enjoy what was there, so they released it and are adding more and more to it for free. If adding free content is wrong, I don’t want them to be right.

                                                                                                                                                                                                          1. Whatever. Continue believing Splatoon is the greatest thing Nintendo has ever done. In truth, it’s shit & will be remembered as such when people realize Nintendo is pulling an EA & tricking you all into thinking otherwise because it’s “free.” On-disc locked content is still shady whether it’s free or not. Get that through your thick skull. We want complete games but I guess that only suits Nintendo when THEY feel like it.

                                                                                                                                                                                                            1. But guess what… IT’S FUCKING FREE!!! This is not EA where they would FUCKING CHARGE YOU FOR EVERY SINGLE THING!!! If EA made Splatoon instead, they would have charged you for the locked content or would have been a free to play game. You my friend are a fucking retard. There is locked content but its free content. Nothing shady about it you dumbshit. I don’t get why people think just because there’s locked content, they’re automatically pulling an EA. When we all know EA would charge you for it. So damn stupid

                                                                                                                                                                                                              1. Aw. Did I hurt your feelings by calling Nintendo out? Free or not, locked on-disc content is still fucking horrible and it’s fucking shady. But I guess a fanboy like you is too blind to see that. If you don’t like it, tough fucking shit! Now run along. eminem123! is waiting for you to join him in bending over a desk & taking Nintendo’s shit up your ass like a good little bitch.

                                                                                                                                                                                                              2. “I wish Hyrule Warriors & Bayonetta 2 got months long worth of advertising like Splatoon is getting as I still see trailers for Splatoon while the former only had commercials on television for about a month then ceased. Watch Fatal Frame 5 & Xenoblade Chronicles X get one month’s worth of advertising then stop, just like the other two games I mentioned.”

                                                                                                                                                                                                                I wish Nintendo would advertise ALL of their games as much as Splatoon as well. When I saw Splatoon getting all of these events and commercials, I thought, “why didn’t you do that with ALL of your games?” The Wii U had flaws other than advertising(I won’t list them all), but bad marketing made the console sell a lot worse.

                                                                                                                                                                                                              1. Still don’t have the balls to say stuff about me directly to my comments? It’s okay. I’ll leave you alone now, chickenshit.

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