Eric Bright, director of merchandising at GameStop, has spoken to Venture Beat about the upcoming releases this Christmas and what he thinks will be a huge success with consumers. Bright mentioned that the rapidly expanding Toys to Life range continues to see growth and that every time a new ones comes out the overall category experiences growth. Here’s what he had to say.
“He said that Skylanders Superchargers (out yesterday), Disney Infinity 2.0, Nintendo Amiibo, and Lego Dimensions will slug it out in that category, which combines physical toys and games.”
“Interestingly enough, we noticed as every time that a new one comes out, the overall category grows,” Bright said. “It’s bringing in additional people into the category. That’s exciting for us and for our customers.”