We all suspected that Nintendo would have huge amounts of confidence in Super Mario Run for iOS platforms. It’s the first Mario title for smartphones and tablets and Nintendo is determined to make it nothing short of a roaring success. Speaking to Bloomberg, Nintendo president Tatsumi Kimishima had the following to say about the highly anticipated smartphone game.
“In terms of expectations, we all saw what happened when we delivered Pokemon Go. And honestly I was quite surprised by it myself. There’s no doubt that more people are using smartphones to play games. And as this time we’re using Mario, that’s a very important intellectual property for us. And that’s what Miyamoto’s team is working on now: making sure it spreads out just as quickly as Pokemon Go.”
“More than 20 million people have already registered to receive notifications when the game is available,” he continued. One analyst recently said the game will easily hit 1 billion downloads.
“In terms of the game itself, you can download it and play a certain part of it, and then pay a fixed price and then play it over and over as many times as you want without having to pay anything extra,” said Kimishima. “And that should give peace of mind that kids can play it. And we’re hoping that will help it become more popular.”
“Our main business is the hardware/software business. In addition, our smartphone business has helped sell a lot of our existing packages. And it has really proved our original thesis: by releasing our software on the smartphone, it positively impacts our existing hardware and software business. And that’s precisely the synergy effect we were expecting. And as that has been proven correct, we have more confidence.”