Nintendo Nintendo Switch

Ubisoft Believes The Nintendo Switch Could Unite Both Casual And Hardcore Players

Ubisoft have always been extremely positive regarding the Nintendo Switch and a newly published interview with Ubisoft’s Xavier Poix reinforces that. Poix is a true believer of thinking outside the box and he believes that Nintendo has done just that with the upcoming Switch platform. He is also of the opinion that the system will appeal to both the core gamer and the casual gamer that purchased a Wii console back in 2006.

“The biggest thing for us when we’re learning about a new console is ‘Does it change the way we play?’. If it does not change the way we play, but it’s more power, it’s more memory or stuff like this then it doesn’t change a lot the way we design the game.

But when it comes with something that really changes the way you play — for instance the Wii … then it’s a total change in the way we imagine our games. That’s why, in our case, it comes with new brands because this is the moment where you are totally creative and you want to design a game based on that new way of playing.

The Switch is very clear as a premise. The way it changes the way you play doesn’t come necessarily with the controllers, because they were here with the Wii as well … but in the way it is mobile.

The way you can play it on the bus and go home and put it on your TV immediately and come back to your room because somebody else wants to watch TV, this is very interesting. Not necessarily revolutionizing the way you play, but since we are world creators that try to put the players in our universe and find ways to keep them there. It’s very exciting to find ways of staying in this world.

I think it’s a good match for our style. And I think yes, this is a good evolution because for the first time you have a console that is bringing two worlds together which is the mobile-handheld and the usual console experience.

We are thinking that if Nintendo’s philosophy is really to gather those two worlds, if adult players and console players could be the same community, then what’s the best user journey of one player that would own the Switch? Not necessarily only with the Switch mind you, but we tried to consider this in the way our upcoming games are being designed. We thought about the time needed for a play session in this game to fit the experience of a handheld.

When you are playing a game, an adult console game or mobile game for instance, you are spending less time than you then when you are at home in front of your TV for hours. So that’s something that we have in mind for the games that we are producing right now.”



  1. I think that was the first thing any dev/pub has said that was genuine about the Switch and what it may be.

  2. …Instead of pointing out that he likely just confirmed motion control capabilities or that one of the biggest 3rd party devs is actually super excited about the thing- please people just troll and/or complain. You guys gotta switch it up from time to time, be less predictable.

  3. It sounds like he is basically saying “Well, Nintendo made another handheld console and we’re going to make a few shovelware games for launch with casual gamers in mind, because the Switch doesn’t replace a proper home console.”

  4. As a diehard Nintendo fan I do appreciate the praise that Ubisoft is giving the Switch but at the same token I’m hoping that this translates to Ubisoft being extremely supportive of the system and not just PR talk. It’s very easy to say great things about a brand new system but the hard part is if the Switch struggles will Ubi do everything they can to help it succeed? I’m being optimistic and cautious at the same time regarding Ubisoft and EA’s support of the Switch because of their past but I am hoping that both companies give the Switch their best efforts

  5. Will the Nintendo Switch become a fad like Pokemon Go and the Wii? Maybe. Will casual players actually want/need this? Maybe. Will they continue playing it? Probably not. The casual audience are satisfied with their mobile gaming experiences. Leave them alone and grab the audience that are invested into gaming.

    1. Agreed!! If Ubisoft, Nintendo or whoever wants to STILL go after the casual crowd then do so in their language: cell phone gaming apps!

      Leave the console to us big boys.

  6. I own all consoles and will be purchasing a switch. If it can play console quality games on par with Xbox one then I will definitely purchase all my third party games on the switch for portability instead of other consoles just as long as their the same game and not poorly optimized or have cut content.

  7. Uh huh. Uh huh. Yep. Yep. Sure, sure. Okay. If you guys support the Switch without backstabbing it in the process, I’ll believe it when I see it. If I see so much as one instance of a Rayman Legends bullshit or a Watch Dogs bullshit, you guys can suck it! Same goes for the bullshit EA pulled with Wii U. Oh & you, too, Nintendo! You fucks weren’t any better with your treatment of the Wii U!

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