One Southwest Airlines Flight Turns Into Digital Playground Featuring Super Mario Maker For Nintendo 3DS

It began as just another typical flight, but minutes after takeoff, the passengers on Southwest flight #2482 on Wednesday, Dec. 14, found themselves immersed in the world of Mario. As they cruised past 10,000 feet in the air, the voice of Nintendo’s iconic Mario announced a big early-holiday surprise for all the passengers. Quickly all were presented with a free New Nintendo 3DS XL system to take home, along with a voucher to download the recently launched Super Mario Maker for Nintendo 3DS game for free from Nintendo eShop.

Nintendo reps helped the passengers play and create side-scrolling 2D Mario courses on the portable system, which make great travel companions during the busy holiday travel season. Among those lucky passengers offering in-flight game tips was iJustine, a Nintendo fan and YouTube celebrity whose followers measure in the millions. And once the flight landed in Los Angeles, Mario himself was waiting to welcome them at the gate.

“With Super Mario Maker for Nintendo 3DS, everyone can enjoy a nearly limitless supply of side-scrolling 2D Mario courses anytime, anywhere,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “You’re not only playing a game – you’re helping design it. Nintendo 3DS owners are getting to experience Mario play in an entirely new way.”

“At Southwest, we’re passionate about making connections and taking part in some of the most important moments in our customers’ lives,” says Linda Rutherford, Vice President, Chief Communication Officer for Southwest Airlines. “Bringing this fun Nintendo activation onboard our flight is a great way to kick off the season of giving and celebrate those moments with friends and family.”

Super Mario Maker for Nintendo 3DS features 100 built-in courses, and also allows entry to recommended courses from the Super Mario Maker game on the Wii U console. In addition, courses designed on Nintendo 3DS can be shared with other players via the system’s StreetPass feature and local wireless. Nintendo 3DS systems provide a fun escape for travelers on the go – adults and kids can play games to stay entertained during long flights or layovers. The systems are always ready to go anywhere travelers want to go.

The flight was the first leg of a Say Yes to Nintendo 3DS promotion with Southwest Airlines that runs from Dec. 16 through Jan. 14, and is open to U.S. residents who are at least 14 years old. Just in time for the holidays, prizes will include Nintendo 3DS hardware and games. While dozens of entrants will receive prizes, one lucky Grand Prize winner will be awarded a trip to New York for up to four people, roundtrip air travel on Southwest for four, a four-night hotel stay, plus a personal shopping spree at the Nintendo NY store.

To enter the sweepstakes, visit during the promotion period and follow the links and instructions to submit the registration form.



  1. P1. What the hell is going on? Now Nintendo’s roping airlines into their marketing. It looks like the this is the future of Nintendo. At any time of day, anywhere in the world a Nintendo flash mob will pop up with absolutely no notice. You’ll walk into a restaurant to eat and next thing you know, you’ll be playing the latest Mario game.

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  3. That would be an awesome experience; I wish that I was on that flight. It definitely beats stale pretzels and scalding hot tea that takes the whole flight to cool down ;P

  4. Are you fucking kidding me? Of COURSE iJustine was on that flight because you know, she totally deserves and needs another 3DS >:(

    (This is sarcasm. Fuck iJustine.)

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