We now know the final pricing and release date for the Nintendo Switch in the United Kingdom, but what do the retailers think about it? Well, trade publication MCV managed to interview some key figures from leading video game retailers and ask them what they think to the pricing (which was higher than many expected) and how well they believe the next generation console from Nintendo will fare when it launches on March 3rd for £280.
“Although the Day One slate is thin, the titles to come over the quarter should make up for this. The price point is a little higher than expected, although I don’t see this affecting sales on launch. Further down the line this will need to come down if they are to attract the masses.”
– Robert Lindsay, the managing director of Scottish indie chain Games Centre.
“It’s really exciting – we are all looking forward to the launch of the Nintendo Switch here at GameSeek and not only myself but many staff members will be purchasing one. We all grew up playing Nintendo and eagerly look forward to playing this latest consoleSadly, though, I believe the price is too expensive. It should have been £199.99. Nintendo had an amazing chance here to get off to a great start but I think £279 is too high.
“When we priced the Switch on our website for pre-order we did so at £198.50. We sold nearly a thousand units. Good news to our customers though, for everyone that pre-ordered it at £198.50 we are going to honour all orders quite simply because I am extremely passionate about the video game industry and believe the customers deserved this at the £200 mark.”
– GameSeek managing director Stephen Staley
“I’m really excited by what I’ve seen,” Fethers told MCV. “Nintendo and its partners have gone for quality over quantity for its announcements. It’s a Day One purchase for me. It justifies its price point through the portable element. Everything feels great in the hand and you know a lot of effort has gone into it.”
– The Hut Group games and tech boss Mike Fethers
“It’s always exciting when new hardware is announced but I think Nintendo have pitched the Switch very well. It was so important to deliver something distinct, innovative and unique, and they’ve definitely hooked into the things that gamers want from their next Nintendo experience. Sensibly priced and armed with a solid range of titles to support it too, this is definitely a launch to get excited about.”
– Dan Long of merchandise firm Insert Coin