Time magazine has ran an interesting interview with Nintendo marketing honcho Nick Chavez. In the interview Chavez explains why the company decided to fork out extravagant money to advertise during the lucrative Super Bowl where the New York Times says the average cost of a 30-second spot this year rose to $5 million.
“There’s no bigger stage in the U.S. on which to showcase the platform. I think it speaks to our confidence in the system,”
“Think about your 40- to 45-year-old parent who has really fond memories of playing Zelda growing up, sitting there watching Super Bowl with their 10- or 12-year-old child who maybe hasn’t experienced Zelda yet,” says Chavez. There you go.
“This isn’t just a six to eight week launch campaign,” says Chavez, referring to the Switch’s hands-on reveal in early January through to its launch on March 3. “This is really a 15 month campaign for us, to say nothing of our plans for 2018. You’re going to see a number of other touch points, including additional 30 or 60 second executions in the coming weeks that emphasize the full proposition, meaning those multiple demographics, including kids, teenagers, young adults, parents, active gamers, casual gamers and so forth.”