Nintendo’s involvement with this year’s Nickelodeon Kids Choice Awards is not just limited to award nominations. it turns out that Nintendo is also sponsoring the awards itself in an effort to promote the Nintendo Switch. In fact, the sponsorship is completely focused on the Nintendo Switch. By the time the awards take place, 8 days will have passed since the Switch released. The Kids Choice Awards take place on March 11th and will be hosted by John Cena.