Marika Co. allows members of the Japanese public to race around in real life Mario themed Karts dressed as the iconic plumber and company. This isn’t officially licensed by Nintendo so the Kyoto based company is suing the firm and alleges that the company is guilty of intellectual property infringement. Here’s the press release from Nintendo:
“In this lawsuit, against the defendant company which provides rental services for public road carts, we have declared the mark ‘Marika’, which is an abbreviation of ‘Mario Kart’ widely known as the series of racing games that we manufacture and sell.
“In addition, when the defendant company rents a public road cart to that customer, they lend a costume of a famous character such as our ‘Mario’, etc., and the image and the video of the costume are displayed.
“They use it for publicity and sales without obtaining our permission, and we insist that such an act falls under unfair competition and copyright infringement acts against us.”