IGN Entertainment, the world’s #1 media company for video game and entertainment enthusiasts, announced today its partnership with Twitter as their official livestream broadcast partner for the 2017 Electronic Entertainment Expo in Los Angeles, California.
Commonly referred to as E3, the week-long programs will air June 10th – 15th, live from the E3 Expo located within the Los Angeles Convention Center, IGN’s Los Angeles studio space, and LA Live. Gaming and entertainment fans will receive over 30 hours of live coverage and IGN’s livestream will be available worldwide to Twitter’s logged-in and logged-out audience on Twitter and connected devices.
IGN coverage at E3 2017 will be hosted and produced by IGN. The live shows will feature all major press briefings from Sony, Microsoft, EA, Ubisoft and more, including live pre- and post show commentary from IGN hosts and special guests. Coverage will also include exclusive hands on demos, new gameplay, live interviews from the industry’s biggest game creators and producers, the very best of gaming cosplay, and eSports news and competitions.
Fans will also receive live all-access reports direct from the show floor, where this year, the ESA has re-opened the expo to the public, offering 15,000 tickets to non-industry professionals. IGN Live from E3 will integrate live Twitter conversations utilizing Twitter polls and questions from the Twitter audience, providing the opportunity to connect and participate within E3 from anywhere in the world.
“Our gaming audience turns to Twitter every year to discuss what’s happening at E3,” said Anthony Noto, COO at Twitter. “We are excited to partner with IGN, an industry leader in gaming coverage, on these unique broadcasts that will bring live video and the related conversation all to Twitter.”
“E3 is hands-down the biggest week of the year for video games,” said Wade Beckett, CPO and SVP of Video at IGN Entertainment. “With jaw-dropping announcements and new game reveals, Twitter is the perfect livestream partner and platform given our global audience and their passion to be part of the conversation. Gamers around the world are going to be the real winners thanks to our partnership.”
The stream will be available globally at E3.twitter.com and on @IGN.
IGN Live from E3 will also include opportunities for advertisers, including packages with television style mid-roll spots, combined with original clips produced by IGN, available for sponsorship and promotion on Twitter.