IGN And Twitter Announce Week-long Exclusive Global Live Stream Partnership For E3 2017

IGN Entertainment, the world’s #1 media company for video game and entertainment enthusiasts, announced today its partnership with Twitter as their official livestream broadcast partner for the 2017 Electronic Entertainment Expo in Los Angeles, California.

Commonly referred to as E3, the week-long programs will air June 10th – 15th, live from the E3 Expo located within the Los Angeles Convention Center, IGN’s Los Angeles studio space, and LA Live. Gaming and entertainment fans will receive over 30 hours of live coverage and IGN’s livestream will be available worldwide to Twitter’s logged-in and logged-out audience on Twitter and connected devices.

IGN coverage at E3 2017 will be hosted and produced by IGN. The live shows will feature all major press briefings from Sony, Microsoft, EA, Ubisoft and more, including live pre- and post show commentary from IGN hosts and special guests. Coverage will also include exclusive hands on demos, new gameplay, live interviews from the industry’s biggest game creators and producers, the very best of gaming cosplay, and eSports news and competitions.

Fans will also receive live all-access reports direct from the show floor, where this year, the ESA has re-opened the expo to the public, offering 15,000 tickets to non-industry professionals. IGN Live from E3 will integrate live Twitter conversations utilizing Twitter polls and questions from the Twitter audience, providing the opportunity to connect and participate within E3 from anywhere in the world.

“Our gaming audience turns to Twitter every year to discuss what’s happening at E3,” said Anthony Noto, COO at Twitter. “We are excited to partner with IGN, an industry leader in gaming coverage, on these unique broadcasts that will bring live video and the related conversation all to Twitter.”

“E3 is hands-down the biggest week of the year for video games,” said Wade Beckett, CPO and SVP of Video at IGN Entertainment. “With jaw-dropping announcements and new game reveals, Twitter is the perfect livestream partner and platform given our global audience and their passion to be part of the conversation. Gamers around the world are going to be the real winners thanks to our partnership.”

The stream will be available globally at and on @IGN.
IGN Live from E3 will also include opportunities for advertisers, including packages with television style mid-roll spots, combined with original clips produced by IGN, available for sponsorship and promotion on Twitter.

Source: PR


  1. Nintendo Voice Chat on IGN has been improving as of late, although I’m still not a huge fan of Jose. I don’t go to IGN nearly as much as I used to. Heck, I used to keep a gaming blog on their platform. But I’ll stop in during E3 to see what’s going on and look at a review or two of games that I think I might want to buy…

    1. I go there every week for Game Scoop, but nothing else really. I’ll probably find somewhere else for E3 coverage. I’m not crazy about Twitter as a live stream platform.

  2. Will Nintendo do a Digital Event this year? If they do, I hope anime is it’s theme! And have Akira Toryama, artist of Dragon Quest and creator of the legendary Dragon Ball Z as the animator! If it’s finally going to be a press confrence this year, then I hope they’ll make it good!

    1. King Kalas X3 {Greatness Awaits at Sony PlayStation 4! Please, Nintendo! Blow me off of the fence at E3 onto your side so I can say the same for Switch, too!} says:

      You can simply say Dragon Ball because it’s only the US that uses the Z attachment for the second anime of Dragon Ball. In Japan, it’s simply all called Dragon Ball. Minus Dragon Ball Super, of course.

  3. King Kalas X3 {Greatness Awaits at Sony PlayStation 4! Please, Nintendo! Blow me off of the fence at E3 onto your side so I can say the same for Switch, too!} says:

    Since I’m gonna be getting Game Informer for the next 12 months, I honestly don’t think I need to pay too much attention to IGN for awhile.

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