While Nintendo haven’t had a fantastic few years in terms of console market share, it looks like their brands continue to have a massive impact. According to NPD Market Research, both Mario and Pokémon are alongside Star Wars and Frozen as the top licences in the U.S market. This comes from their study of the importance of licences for children under the age of 14. Minecraft and Call of Duty are two other video games that managed to make it into the top ten. Check out the full report here.