Nintendo is known for many things, but the secrecy they maintain about information is not an obscure habit. Indeed, they are very strict about keeping information confidential until they feel they are ready to announce it to the public. Reggie is very much aware of this, and as he explained in an interview with Mashable, there are reasons why Nintendo feels this way. Here’s what he said on the matter:
“The fans should know that we are not a company that is sitting in a little ivory tower and not thinking about all of these dynamics. [We’re] a company that likes to keep our information very close to the vest, and announce information when it’s ready and when all of the elements are fully fleshed out.
We love to surprise people. We also believe that the consumer should have the information when they’re ready to act on it. Telling someone about a game that’s four of five, six years away from actually launching? Just doesn’t make a ton of sense to us. But sharing information in order to frame how we are looking at a franchise, looking at an IP, that’s something we do very thoughtfully.
A hypothetical on one message board gets picked up on another message board as fact. That is the nature of the state of the industry today. And that’s why we do want to manage our messaging so closely. As we look at the overall business, we’re constantly looking to do the right thing for the consumer.”