GamesBeat recently interviewed Charlie Scibetta, senior director of corporate communications at Nintendo of America, to talk about the company’s approach to E3. Scibetta said that the Nintendo Direct presentation format has been widely successful but they are open to other forms of displaying their content, which presumably means live conferences, if need be.
GamesBeat: Is there a reason you’re continuing the Directs online as opposed to in person?
Scibetta: We decide each year what to show in the booth based on the content we have. We also do the same when it comes to what we want to do in Nintendo Direct or a presentation. In the past, we’ve done presentations where we brought thousands of people together and demoed live on stage. With the last four or five years, we’ve done more of the video approach. It’s really whatever we think is the best way to bring those games to life.
We think that Nintendo Direct recently has been a nice way to do it because we’re able to package interviews and gameplay and fine-tune it, so it’s a nice tight presentation. It’s an efficient use of time. It’s a good way to bring these games to life in a video format. In the future, we might go back to a presentation. We might stick with video. We might do something completely different. But it’ll all be based on what we have to show that year.