It was a successful year for Pokemon GO, according to the latest data from Sensor Tower. The game generated $795,000,000 in worldwide revenue during 2018. This is an increase of 35% over 2017. According to Sensor Tower, “the game was pushed across the 2018 finish line by a strong December that saw global player spending on the App Store and Google Play exceed $75,000,000, an increase of 32% over the $57,200,000 spent during the same month in 2017”. The game generated an average revenue of “nearly $2,200,000 per day during 2018, up from $1,600,000 in 2017”.
Sensor Tower also says that “players in the United States spent the most in Pokémon GO go last year, to the tune of $262,000,000 or 33% of all gross revenue—the same percentage they contributed in 2017. Japanese players, by comparison, spent about $239,000,000, or 30% of the game’s revenue in 2018, up from the 25% they contributed in 2017”. Players have spent a grand total of $2,200,000,000 on the game since Pokemon GO launched in July of 2016. Sensor Tower speculates that this lifetime revenue total could surpass $3,000,000,000 by the end of 2019.