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Sensor Tower: Nintendo’s 2018 Mobile Revenue Was $348 Million

Nintendo has been making huge inroads in mobile gaming with a number of their biggest franchises appearing on the App Store and Google Play. Data firm Sensor Tower reports that the Kyoto-based company’s mobile revenue for 2018 was $349 million and shows no sign of slowing down. The biggest earner for Nintendo is Fire Emblem Heroes which has amassed a staggering $487 million to date.

Fire Emblem Heroes

Fire Emblem Heroes, accounted for approximately 66 percent of its 2018 revenue, topping $230 million in player spending globally. The game has grossed $487 million to date.

Dragalia Lost

Dragalia Lost, ended up generating close to 17 percent of its mobile revenue for the year at an estimated $58.4 million worldwide. The title has just passed $60 million grossed as of this writing, with 66 percent of that coming from players in Japan.

Animal Crossing: Pocket Camp

Animal Crossing: Pocket Camp, the third mobile title from Nintendo, turned one year old in November and closed out 2018 with an estimated $48.6 million in player spending. Its $4.5 million in gross revenue during November, however, was down about 44 percent from the $8.1 million we estimate it generated in November 2017.

Super Mario Run

Finally, Nintendo’s first mobile game, Super Mario Run, saw player spending of just over $10 million last year, a far cry from the $31 million it pulled in during 2017.

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11 thoughts on “Sensor Tower: Nintendo’s 2018 Mobile Revenue Was $348 Million”

  1. I hope Nintendo making mobile games doesn’t eventually come to bite us Nintendo system users in the ass as they abandon making great console games, making half assed ones instead, and going further & further into smartphone gaming with microtransactions & the like. If the new Nintendo CEO is one of those board members that wanted Nintendo to go more in with mobile games, we could potentially be screwed as they go after the quicker, easier, and more profitable buck & leave us console gamers in their dust.

    1. I feel it have started with “cost efficient” games on Switch already. Ports, ARMS, Mario Tennis, Kirby Star Allies, Mario Party and Fitness Boxing. I’m not saying those games are BAD by any means, but they seemed a bit cheaper in production value compared to God of War for example (which, at least in Norway, also sold about 5 bucks cheaper than all the other Switch games mentioned up here).

  2. Isn’t it low for such a giant? Maybe mobile games are just a pretty different culture, I bet a gamble game would do other (higher) numbers. Luckily Nintendo is big enough to not be tempted to move from beautiful games to pachinko’s.

    1. Least not yet. But with Fire Emblem Heroes making all of that money (I guarantee it’s because people are paying actual money for those orb thingies so they can get better characters but are too damn impatient to play the game normally & get orbs that way), don’t be surprised if this slowly makes Nintendo start to do more & more games with micro-transactions in it.

      1. It appears that they aren’t interested in microtransactions for console games, maybe it will stay this way. Mobile games, though, are another matter.

          1. Yes, that’s kind of microtransactions and it started with the Wii U, but look: I don’t care at all about the inclusion of optional and costly aesthetics microtransactions, until the game itself come ‘incomplete’ or plagued by microtransactions (es. Neverwinter, Battlefront II). Those are the things to worry about, and I’ll stop buying videogames when that will happen. Luckily Nintendo isn’t (still) in that.

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