VentureBeat has released some more data about how the video gaming industry did on televisions in the United States during January of 2021. This time, they’re taking a look at the top 5 gaming brands, ranked by estimated national television ad spending. Playstation, Nordeus, GameFly and Jackbox Games make up the top 4.
At #5 is Nintendo. According to VentureBeat, “an estimated $294,667 on three ads that aired once each, generating 19,600,000 million TV ad impressions. The brand spent the most ($139,397) on ‘Awkwafina Plays Mario Kart 8 Deluxe.’ According to an iSpot Ace Metrix survey, this spot scored above average across all industries, ranking especially high for attention, likeability, and watch-ability. Respondents cited ‘love it,’ ‘funny,’ and ‘authentic’ as the top three emotions, and 24% of viewers felt the product itself was the best thing about the ad, while 18% considered the characters the best part. In a departure from its normal family-friendly targeting, Nintendo only ran ads on ABC and NBC, and solely during The Bachelor, Shark Tank, and This Is Us”. A pie chart of the data is down below.