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US: Nintendo is No.5 for TV advertising spending in January 2021

VentureBeat has released some more data about how the video gaming industry did on televisions in the United States during January of 2021. This time, they’re taking a look at the top 5 gaming brands, ranked by estimated national television ad spending. Playstation, Nordeus, GameFly and Jackbox Games make up the top 4.

At #5 is Nintendo. According to VentureBeat, “an estimated $294,667 on three ads that aired once each, generating 19,600,000 million TV ad impressions. The brand spent the most ($139,397) on ‘Awkwafina Plays Mario Kart 8 Deluxe.’ According to an iSpot Ace Metrix survey, this spot scored above average across all industries, ranking especially high for attention, likeability, and watch-ability. Respondents cited ‘love it,’ ‘funny,’ and ‘authentic’ as the top three emotions, and 24% of viewers felt the product itself was the best thing about the ad, while 18% considered the characters the best part. In a departure from its normal family-friendly targeting, Nintendo only ran ads on ABC and NBC, and solely during The Bachelor, Shark Tank, and This Is Us”. A pie chart of the data is down below.

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