The Sonic the Hedgehog series has had both lows and highs throughout the years for SEGA, but it’s still what they deem to be the company’s flagship franchise. In a new interview SEGA president Shuji Utsumi touched on the importance of the series for SEGA saying that if the series does well then the entire company benefits. While we’ve yet to see what’s next for the Sonic series after the mixed Sonic Frontiers, the series is a huge priority for the Japanese company.
How beneficial Sonic is for SEGA:
“Sonic kind of exists as a symbol for SEGA, if Sonic is doing well, then I think the whole company will do well too. Actually, certain developments were only made possible because the Sonic movie did so well, and we hope to be able to use this and connect it to the success of our other IPs.”
Meeting company goals:
“I think last year was pretty tough. As we already talked about, there was the difficulty with Rovio, and we had aimed for global development expansion of Sonic related titles, but didn’t reach our goal. The new Sonic game was well made, and honestly I had wanted it to sell more. Taking those results into account, we are now proceeding with measures to ‘add more selling power to each title’.”
It’s worrying for them to say Sonic has become an existence.
I agree, the movies are the only link to Sonic now, the games don’t hold up anymore.
The movies are rated really well so yes, good sign for future stuff.
Also they should do what the fans want, SA1-2 remakes with some changes and then SA3 and go from there.
Yeah no kidding.
The symbol of failure…
Sonic also kind of exists as a symbol for autism.
Like seriously.
Well, i am not going to criticize that.
Every year Sega management makes this kind of statement. Time for some renewal or Sega renaissance. Time to rally around Sonic and Sega IP’s. Every year, and I never see much that’s all that different. So weird
The thing is, at this point Sonic is just a mascot though. Things like Persona & Yakuza have been massively outselling it. So while it can be argued that Sonic missing the mark can be because of its own mismanagement, I can also see why from a actual business sense it’s not much of a priority.
I’m only critiquing the comment because the Sega president makes it regularly in similar fashion. I don’t count on Sega bringing back the classic stuff, or making a Sonic game that leaves a whole other game on the cutting room floor because they just put that much into it, like they’re Nintendo EPD. They just talk it up like they’re gonna do all that
Neither do I because I’m not holding my breath of them bringing them back to the modern Sonic games like Mighty, Fang and Ray since the franchise failed to meet fans demand.
Sonic is the symbol of greatness. SEGA was trying to beat Mario into the punch in recent years because they leave out one aspect between both rival companies that was once included honestly.
Sonic as a symbol for Sega is such a fitting observation – he represents speed, innovation, and the company’s gaming legacy. It’s interesting to see how mascots evolve into cultural icons. I recently visited https://neo-spins.net/ and was impressed by their clear, user-friendly approach – a good standard for sharing gaming and pop culture insights.
I don’t know why but this one made me chuckle
I love how bots immediately change their subjects. like they say the most generic things ever about the article and then the next sentence is “I visited this website and it filled me with joy” or something. I swear half of them are casino related.
I’m glad he still earns that respect. I would live Adventure 3!