Nintendo of America president Reggie Fils-Aime briefly spoke to All Things Digital about what consumers should expect from Wii U. One of the things Fils-Aime did mention is that pricing for console will be priced substantially higher than Wii and that Wii U will mainly interest consumers who want to have the latest gadgets and have a higher disposable income.
The market is going to continue to differentiate based on the types of experiences that consumers want. As an example, if I’m the head of a household of a family of four, and my disposable income is $50,000 to $60,000, I’m going to continue to look at the Wii because of the software, and it’s a great entertainment device. For consumers who want to have the latest gadgets and have a higher disposable income, that’s for the Wii U.
We haven’t announced pricing or availability or any other details, but given the current pricing of the Wii, it’s not going to be there.
We’ve been very clear, the market is going to decide how long these products will coexist side by side. Our goal is to launch the Wii U and drive it into the marketplace, but it will speak to a different consumer than the one that is buying the Wii today during the holidays.