Former Nintendo UK manager David Yarnton has told MCV that Nintendo is preparing itself for digital downloads for Nintendo 3DS and Wii U. The digital downloads will be available on both consoles, but Nintendo also hopes that they will eventually be available to purchase at retail outlets via downloadable codes.
“We want to support our partners and them to support us. So we think there is room for packaged goods as well as digital. When you go out to retail, the exposure a shop can give a game is incredible. Some people want downloadable content for its convenience, some people like having a games collection. There’s room for both.”
“From what we have researched, the download market has grown, but it hasn’t eaten into retail in the way many predicted.”
“At the moment we have the voucher cards – we’re not quite there to let retailers have just codes for a Zelda game. Yes, digital downloads can reduce the inventory risk – but if you give someone a card with a code it still has a value. There are some issues to work through, but it will happen in the not-too-distant future.”
“I can’t speak for them all, but having spoken to places like GAME, they have seen an incredible rise in the sales of digital content. It’s working for them.”