Ubisoft is confident that the next generation of video game consoles, including Wii U, will be profitable for the company. The company believes that initial development costs won’t go up primarily because developers can really leverage the capacity of the hardware and all the new features that come with the console to help bring a new experience to the consumer.
“So you need to invest less on the size of the those games to still give a great experience. So at the beginning of that generation we won’t have an increase – or a very small increase – of the cost of the games that will be launched.
“So that will make this [next] generation a very viable and profitable generation – like last time we had an increases of $10 in the price of different games.”