Nintendo’s Shigeru Miyamoto has sat down with GamesIndustry International to discuss whether he feels the same pressure as Nintendo CEO Satoru Iwata when it comes to the business side of things. Miyamoto said that the amount of attention focused on Nintendo’s earnings is “silly.” Miyamoto also said he stands by Iwata and thinks that no one else would be able to manage Nintendo better than him. Read more on what Miyamoto thinks of Iwata and Nintendo’s earnings below:
GamesIndustry International: With Nintendo missing its sales forecasts lately, do you personally feel some of the business pressures? There’s been some talk about Mr. Iwata and whether he can remain the CEO – does that ultimately affect you and your teams in terms of feeling like you have to do better to save his job?
Miyamoto: Well, first of all, the entertainment industry is one that is inherently unstable and if people decide that they no longer need entertainment anymore then there’s no way for you to make money off of that. Because of the waves in the entertainment industry and the way the cycles move, personally I feel that aiming for a specific numerical goal is almost silly, and instead our focus should be on doing our best to create something that’s new and unique. So all of this talk of “Oh is Nintendo going to hit its numbers? Is Mr. Iwata responsible?” and all these discussions I think are just silly ones to have because Mr. Iwata is managing our company and I don’t think there’s anyone better to manage it than him.
So for me, I’m really focused on creating the most fun and unique experiences I can so that the entertainment can appeal to a very broad audience, and we’re having fun doing that. So certainly I think there are other industries where I think their chance to appeal to a broad audience has been lost, but I still think within our industry we have a lot of opportunity to do that.