PlayStation’s American VP of marketing John Koller, claims that a third of people who own a PlayStation 4 have moved from Nintendo and Xbox to Sony’s brand. The research that Koller cites suggests that 31 percent of Playstation 4 owners had an Xbox 360 or Wii, but not a PlayStation 3 in the previous console generation. The same research claims that a staggering 17 percent of PlayStation 4 owners didn’t own a last gen console. Here’s what Koller had to say.
“The person that we’ve picked up since launch primarily is someone we call the connoisseur, someone that loves, unequivocally, loves games.”
“They are the people who, when you walk in [to their home], there’s no books on their book shelves. They’re all game packages. They’re the people who stood in line at midnight [for the console’s launch]. They really are a fantastic consumer for us. They’re a great part of the PlayStation nation.”
“Koller also added that among early PS4 buyers are also a higher than expected number of “indulgers” who were described as “people that are traditionally a little bit more price-sensitive or down the funnel that have kind of bucked the trend as it were”