Technology publication Fortune has gathered together a bunch of analysts to discuss the promising advertising campaign for Nintendo’s latest big title, Super Mario Maker. While the analysts agree that nothing will propel the Wii U to PlayStation 4 or Xbox One levels they believe that Nintendo has really stepped it up with Super Mario Maker adverts which focus on the nostalgia factor. Here’s what the analysts who were interview by fortune thought.
“One of the things that I think Nintendo really hit [with Super Mario Maker] was the nostalgia factor in their marketing,” says Christine Arrington, games analyst at IHS. “You see them hitting the market that has been a fan of Mario since they were kids 30 years ago and now many of them have young children. There is a significant ‘family moment’ that Nintendo is really selling around the experience.”
“Mario is, by far, the single largest video game property ever,” John Taylor, managing director at Arcadia Investment Corp. It’s where you start in scaling the size of the market globally for games.”
“I doubt that anything can save the Wii U,” says Wedbush Securities analyst Michael Pachter. “Anyone who has waited this long is unlikely to be swayed by this game, although I would imagine you’ll see a sales spike of a few hundred thousand units over the next several months.”
“Eventually, I do think that Super Mario will be a driver for mobile revenue,” Arrington explains. “It is part of a strong portfolio of content that will translate well to mobile devices.”