More data has been released on Miitomo. Miitomo was downloaded over 2,600,000 times last week. Each day, the game reached an average of 370,000 downloads. Around two-thirds of the app’s downloads are on iOS, with the remainder on Android.
Miitomo has 4,000,000 monthly active users, which is called the MAU, and 1,000,000 daily active users, which is called the DAU. Because of this, the app’s popularity has almost reached the size of the country of New Zealand. An average user on a typical day has 2 to 3 sessions and spends a total of 7-8 minutes in the app.
The app receives $280,000 per week. This may be on an upward trend, as monetization is increasing and the app is now making $40,000 combined per day across iOS and Android. Roughly 80% of the revenue is from iOS and 20% is from Android. The app has an ARPDAU, or Average Revenue Per Daily Active User, of 3 to 4 cents.