Social monitoring firm Brandwatch is reporting that Lenovo, Nintendo and Samsung are leading the way on social media. The companies are taking the pole position as tech favourites. The report also found that Microsoft, LG, and Apple are leading social media conversations around computers, mobile phones, and TVs. However, Nintendo and Bose are the most talked about in “audio, gaming and wearables”.
“As the consumer technology industry continues to grow and innovate, it becomes increasingly difficult for brands to stay at pace with the expectations of their customers,” said strategic accounts manager Nick Barna.
“Social media intelligence offers brands the ability to be proactive in the face of a changing market.”
- GE Appliances